AFP Manages the Sony – National Retail Partners Meet, 2016 Across 7 Cities
by EVENTFAQS Bureau Marketing | October 20, 2016 | News
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AFP Ideas and Execution was roped in this year to organize Sony India’s conferences for channel partners across 7 cities. The goal of these conferences was to motivate, move and mesmerize retailers for the upcoming festive season. Partners included the upper crust of electronic retailers like Croma, Reliance Digital, E-zone and Vijay Sales.
The venues for the various conferences were Hotel Hindusthan International in Kolkata (Sep 5); Le Meridien in Bangalore (Sep 19); Taj Vivanta in Hyderabad (Sep 20); Hotel Westin Mumbai (Sep 22); Novotel in Pune (Sep 23); Hotel Lineage in Lucknow (Sep 26); and The Grand in Delhi (Sep 28).
Most of these retailers have a national presence and the store managers talk to each, so communication had to be disseminated in such a way that it would not lose its charm, and also had to be personally delivered to highlight its importance. Ajit Singh, Regional Head, AFP said, “The biggest challenge was to maintain a uniformity in every element of the conference, in all cities. Each city had different vendors with different expertise and experiences. But with extreme detailing we managed to keep the consistency in quality and delivery at each venue.”
Sony’s National Sales Head delivered appealing product presentations and Bollywood performers delivered a high intensity entertainment package.
The conferences organised to inform and motivate channel partners took place from Sep 5 to 28 in Kolkata, Bangalore, Hyderabad, Mumbai, Pune, Lucknow, and Delhi.