CTC 2016 – the Mega Corporate Talent Contest Concludes its 5th Season!

by  EVENTFAQS Bureau Marketing | October 14, 2016 | News

CTC Phoenix MarketcIty Sachin-Jigar Cyrus Sahukar Sorabh Pant

Corporate Talent Championship (CTC) is conceived and executed by engage4more as a passion project to engage employees and help them showcase their talent on this unique platform. In its 5^th season which just concluded, CTC created an outreach of over 18 lakh corporate employees of 200 participating companies. Over 15, 000 employees participated from more than 20 cities, a huge leap from the participation statistics last year. This time they reached out to not just metros but also cities like Raibareli, Jaipur, Guwahati, and more.  The finale took place on September 18 at Phoenix Marketcity.

In a 10-month stint, the contest saw over ten thousand auditions, 4 city finale events and a cyber contest before culminating in a splendid finale. Hosted by Cyrus Sahukar, the grand finale was a glitzy affair with the Bollywood Music duo Sachin-Jigar in concert, comic artist Sorabh Pant, and a mega dance act by Ashley Lobo’s Danceworx. Plus, there was a fashion show by Fashion Un-limited that showcased the latest trends to help young corporates stay in style.

CTC 2016 was sponsored by Datsun India and powered by TVS Wego in Association with LIC India. Other partners included Zaggle, as gifting partner; Yes Foundation as Change Partner; Fashion Unlimited as Fashion Partner; NDTV Prime as Broadcast Partner; Danceworx as Talent Partner; HR Shapers as HR Partner; The True School of Music as Music School Partner; Radio City as Radio Partner; and Book My Show as Ticketing Partner

The contest comprised 5 categories - Singing, Music, Solo Dance, Group Dance, Group Theatre and CTC Rockstars. While Group Theatre and CTC Rockstar winners were selected during the City Finale, the other 4 categories saw a format that was more challenging than the previous versions where corporates were expected to compete yet collaborate. The rounds were trifurcated into Power Play, Face-Off and Decider.

The participants had pre-event week-long rehearsals at Kurla Phoenix Market City and at Renaissance Hotel where they were put up. But for their fantastic spirit and performance, the winners were rewarded with several prizes, including NDTV Two-in-One Act Award, the mega Dastun Redi Go car for solo winners, Radio City Solo Singing Award, and TVS Wego for all winners. Two finalists even earned an offer from Sachin Jigar to perform their composition.

The Grand Finale Show was a mega blitzkrieg with enthralling performances interspersed with finale performances.  The winning team of the Group theatre contest performed a Mime act highlighting the farmers’ suicide issue.

Commenting on the connection between employee engagement and CTC, Kaustubh Sonalkar, Group Chief People Officer, Future Group said “Engagement is the most important aspect of a great work culture. We believe that engaged employees are always happy employees. When it comes to reality shows, corporates are not far behind. When you look at several competitions on television, this one which will give them equal competition.”

Sponsors were delighted with the association, and Sanjay Gupta, VP Marketing, Nissan Motor India said, “I am sure Datsun and CTC will go a long way”.

S Manthralaya Nivasan, GM Institution and Activation, TVS Motor Company said, “This event has been getting bigger and bigger every year”.

Papan Majumdar, Sr. VP, NDTV mentioned, “Both the brands are unique in nature.”

Arindam Biswas, Sr. Marketing Manager, Arvind Lifestyle Brands Limited said, “We would love to participate and associate for many years to come. All in all it was an excellent association, and I am really looking forward to associate with CTC in the coming year ahead.” 

Nishant Parashar, Founder & Director Engage4More said, “This year’s highlight was the addition of Pune region to the City Finale, taking the count of City Finale from 3 to now 4. Also the Grand finale had an exciting Face-off section, which really brought out the best in all the finalists. The competitive yet collaborative spirit was the hallmark of CTC 2016, which was received quite well. Another key highlight for this year was the concert by the super talented Sachin – Jigar. Concerts of this stature are now going to be an intergral part of CTC.”

The coming years might add few innovative initiatives like CTC South, which would be a Special South edition of CTC, comprising regional South music; CTC Canvas, which would include Photography, Sketching and Painting; CTC also plans going International to markets like Singapore.

The TV broadcast of CTC 2016 will be aired on NDTV Profit-Prime on October 11, 13, 18 and 20 from 9-10 PM, with repeat telecast on October 12, 14, 19 and 21 from 5-6 PM.