Golden Vibes Events Delivers Logo Launch for Real Estate Brand Ratnaakar

by  EVENTFAQS Bureau Marketing | September 23, 2016 | News

Golden Vibes Events YMCA International Center Ahmedabad

Golden Vibes Events was responsible for executing the logo launch for Nishant Construction Group on August 31 at YMCA International Club, Ahmedabad. Ratnaakar, a part of the Nishant Construction Group, has been in the business for over 3 decades, having developed over 2 million square feet. With the impressive growth it has witnessed, the company wanted to mark a new wave of success in their brand story by announcing its decision to unify its divisions under the brand name ‘Ratanakar’ and release a new logo.

Golden Vibes conceptualized and managed the new journey of Nishant Constructions as ‘Ratnaakar’. The goal was to deliver an event highlighting the objective, in a classy and exclusive way. The setup was grand with colours to make it elegant, and placement that was lavish, yet without any bling. The techno logo launch was the major attraction for the guests. GV blended the entertainment sequence, a flute player and iPAD magician with the theme.

Raj Batra, Director & CEO, Golden Vibes Events remarked, "Re-branding means transition, and transitions are all about people and emotions — the tricky stuff. With all this in our mind we conceptualized the journey of Nishant Construction to Ratnaakar. Our client has a taste for ‘no show off’. So it was a challenge to focus on re-branding without sounding boastful. We accepted the challenge and we finally made their new brand logo appear in a splendid manner. We wish Ratnaakar to create more milestones in the town".

Upendra  Shah, M.D, Ratnaakar added, “Our brand of yesterday, as strong as it was, was limiting people’s idea of what it could become. This new branding unifies everything we say and do under one banner and reassures our customers that they can take their first step towards their dreams with us.”

The new logo is a reassuring insignia of trust, something that Ratnaakar has never failed to deliver. The R conceptualised as a step represents how investing in a space is the first step many take towards making their dreams come true. Ratnaakar serves as the master brand, the main anchoring point around which they will deliver on their promises and stand for the brand idea of 'a legacy of trust'.