Reliance ‘Only Vimal’ 360 Degree Communication Mandate Goes to Percept’s IBD

by  EVENTFAQS Bureau Industry Watch | August 5, 2016 | News

Percept

IBD India, a Percept-Hakuhodo company, won a multi-agency pitch that saw several top agencies vying for Reliance's ‘Only Vimal’ account. Having won the strategic and creative mandate for the iconic textile brand, IBD would now be responsible for completely repositioning and revitalizing its 360 degree communications and image.

A Mukesh Ambani-promoted Reliance Industries' (Reliance) textile division, Only Vimal (formerly ‘Vimal’) was one of the first textile brands to make a massive consumer impact pan-India, as one of the first major retail chain of stores in the country. IBD takes great pride in winning this mandate and will be responsible for restaging the brand communication with an aim to reinstate its iconic position in the consumer mind and in the market.

Winning this pitch entailed a thorough strategic understanding of restaging an iconic brand in a dynamic product category and a deep understanding of consumer behavior, motives, lifestyle,  and aspirations. The account was won purely on the back of high quality strategic and creative product presentation, as well as the strength demonstrated in expanding the ideation to a 360 degree horizon.

Vivek Mehta, Head - Marketing, Reliance Industries Limited (Textiles) says, “We are very happy to partner with IBD as they bring with them in-depth knowledge and understanding of the category, which is key for creating effective advertising and communication.  The strategic and creative approach we have seen from IBD is outstanding. They have brought fresh insights and a new thinking, which we believe will give us the desired impetus.”
 
Commenting on this prestigious account win, Rahul Gupta, Managing Director, IBD said, “Our deep understanding of consumers and our ability to create a long term vision for ‘Only Vimal’, with excellent creative execution were the key factors for this win. We are very excited to have bagged this mandate of restaging an iconic brand. This is a fantastic opportunity for the team to showcase their strategic and creative brilliance. We are ecstatically looking forward to doing some great creative work on the brand.”