Brandwidth Manages McCain’s Annual Sales Conference Featuring Dance Troupe V Company and More

by  EVENTFAQS Bureau Marketing | August 3, 2016 | News

Brandwidth Events

After 3 consecutive years of using the concept ‘Be the Change’ at McCain’s Annual Sales Conference, Brandwidth Events conceptualised a new but related theme ‘Drive the Change; Execution Excellence’ for the three-day conference that took place at Aamby Valley from June 28 to 30. The event was attended by 156 members of the company's sales team.

An amalgamation of engaging business sessions, a new theme launch, awards and entertainment, the aim of the conference was to motivate employees and inspire them to adopt change and take McCain to greater heights.

With not much time at hand, Brandwidth managed to bring this message home with an action-packed agenda featuring varied experiences over three days. The most stimulating aspect of the event was the launch which started with a themed AV leading up to the sound of Bullets revving in a pitch dark room – the only thing visible were flashing headlights. This was followed by the entry of the company’s Zonal Heads on bikes, which made a huge impression on all present. The entry was supported by pyros, confetti blasts and balloon drops.

The night ended on a high note with an energetic performance by the dance troupe V Company and a DJ act.

A fountain show and an extravagant award ceremony took the whole experience to another level. To make the guests feel special and celebrate the stars that they are in McCain, an Oscar themed night was organized. A grand entry saw guests welcomed by the ‘Paparazzi’ clicking their pictures on the red carpet. An engagement zone was set up where Emcee Kanishk interacted with the guests, while a ‘signature wall’ gave guests the opportunity to pen down their thoughts, and an anti-gravity photo booth provided another great experience. 

The larger-than-life set design was a huge hit, and the evening commenced with a welcome note by Komal Anand, Head of Sales, Marketing & Supply Chain, McCain. Taking the evening forward, awards were distributed interspersed with entertainment and emcee-led engagement. The night saw the band Maadhyam take over the stage.

On managing the event, Pranav Kumar, Senior Manager – Client Servicing, Brandwidth Events said, “It was very important for Team Brandwidth to make it a class apart affair for our client who had shown tremendous faith in us. Planning was crucial as we knew the monsoons could spoil everything if not well managed. The team executed the show flawlessly and added another feather to its cap.”