Eblitz Solution Adds Style, Glamour and Oomph To The Kingfisher Ultra Derby

by  EVENTFAQS Bureau Marketing | July 15, 2016 | News

Eblitz Creations Kingfisher Ultra

A flagship property by the one of the most prominent beer brands in the country- The Kingfisher Ultra Derby created ripples across the town of Bengaluru as Kingfisher organized the latest edition of this biannual property currently in its 28th year.

The Kingfisher Ultra Derby opened the gates to a spectacular episode of showmanship as style and glamour came in hampered to capture this exuberant derby experience. The entire event was ideated and executed by Eblitz Creations from scratch and their scope of work included managing the Pre-Event Activations, Trophy Hand Over, Post-Position Draw, Pre-Derby Party and Derby Day Races. 

It is a big challenge for any agency to create innovations in any event property which has been associated with a brand for almost three decades but Eblitz Solutions lived up to the challenge. 

Since Kingfisher Ultra- a premier beer sub brand under the Kingfisher umbrella were the main sponsors for the event this year, Elitz worked on the Tagline Derby Goes Ultra & re-iterated it across all levels at the event with multiple engaging activities and elements.

A series of events were organized which led to the Derby. The pre-event activation managed by the agency involved girls attired as jockeys raiding the club, Identifying Ultra consumers & instantly gratifying them with a confirmed gift. The activation worked wonders in the city and helped create the required buzz for the property.
Kingfisher Ultra further topped the cake by unlocking its treasure chest which revealed the magnificent title trophy handed over to the BTC authorities by the stunning diva Meera Chopra. The emperor of good times made the city go on a groove by inviting the magnificent Kalki Koechlin to light up the ambiance for the post-position draw.

The same evening, Bangalore witnessed a one of a kind SoulFlyp experience which was an ultra-glam fashion show directed by choreographer Rahul Dev Shetty. The show featured leading models, namely, Candice Pinto, Krithika Babu, Deepti Gujaral among many others, sizzling the ramp in renowned designer, Swapnil Shindes creations. The models strutted and swooned on the runway to the tunes of Barry, a famous rapper who has quite a fan following in Bangalore.

The evening was further amplified by power performances by the entertainment duo Blot and DJ Siana Catherine, who left no stone unturned in captivating the audiences, the SoulFlyp experience left the attendees wonder-struck at the Taj Westend Ball room.

While the line up to the Kingfisher Ultra Derby was a series of scintillating events created by Eblitz, the derby day had the turf club looking like it’s never looked before! A larger than life registration counter in sync with the brand, strategically planned branding that stunned the onlookers, mouthwatering finger food and comfort of the guests was what made the entire experience a truly memorable one.