Boman Irani Hosts SBI R&R Event Featuring a Concert by Shaan: Delivered by engage4more

by  EVENTFAQS Bureau Marketing | June 30, 2016 | News

SBI Life Insurance SBI The Trident

engage4more successfully executed ‘R&R- Spread Your Wings’, a felicitation event for SBI Life Insurance and State Bank of India. The event which took place at Hotel Trident in Mumbai on June15 was hosted by Bollywood actor and theatre personality Boman Irani. The event included a live concert featuring playback singer and anchor Shaan, who mesmerized the audience with his heart-winning performance.

The felicitation event saw key dignitaries of SBI Life and SBI Bank present; these included Arundhati Bhattacharya, Chairman, State Bank Group; Arijit Basu, MD & CEO, SBI Life; Rajnish Kumar, Managing Director (NBG); and V G Kannan, Managing Director( A & S).  The event was attended by around 450 people and saw over 225 qualifiers awarded for their achievements.

Team engage4more planned and executed the entire program. Aspects managed included creatives and design, artiste & celebrity management, setup, logistics, venue management, audio visuals, and the running of the entire show. A very creatively designed stage was set up, as well as an entrance arch to compliment the theme. The agency also designed a customized theme-based Photo Op as well as metal badges for all attendees.

Talking about the event, Nishant Parashar, Director, engage4more said, “engage4more is proud to be associated with SBI Life for 3 years now. The team feels immensely responsible as we are being trusted with their major marquee events. It was indeed an honour to be in a room filled with such achievers and we are glad that we were able to live up to the client’s expectations.”