Cadbury Dairy Milk Teams Up With Warner Bros To Launch Batman & Superman Inspired Range

by  EVENTFAQS Bureau Marketing | April 8, 2016 | News

Warner Bros

Cadbury Dairy Milk, the chocolate brand has come up with the special edition range of chocolates, inspired by Warner Bros. Pictures’ blockbuster action adventure movie, 'Batman v Superman: Dawn of Justice.'

Cadbury Dairy Milk will have consumers’ most loved DC Comics Super Heroes, Batman and Superman embossed on the chocolate bar. Under the special edition offering, a 'Batman v Superman: Dawn of Justice' visual will also be printed on the pack. These specially manufactured chocolates will not only have the comic heroes embossed on each bar, but will also include a DIY action card of the film characters. These collectible cards can be converted into popup standees.

The company for the very first time will also be launching a special edition Batman v Superman: Dawn of Justice pack for Cadbury 5Star. The packaging for Batman will be a classic black and a reddish golden pack will be dedicated to Superman.

Speaking on this collaboration, Bianca Lee, Managing Director, Greater China, SE Asia & India, Warner Bros. said, “We are pleased to be working with Mondelez India, to bring most iconic DC Comics Super Heroes closer to our fans in India." 

Prashant Peres, Director - Marketing (Chocolates), Mondelez India added, “Cadbury Dairy Milk always strives to give consumers the very best. Our consumer base transcends the masses just like the DC Comics characters, Batman & Superman. This partnership was a perfect opportunity for our consumers to combine two of their favorite things– their favorite Super Heroes and their favorite chocolate.”

The special edition chocolates will be promoted several ways, including a special TV commercial. The brand’s social media platforms will also be prompting fans to participate in fun and engaging activities that will give them a chance to win exciting goodies. Cadbury Dairy Milk will also be partnering with BookMyShow to create excitement about the chocolates when audiences book their movie tickets for Batman v Superman: Dawn of Justice.

Brand Launches, Activations, Integrated Campaigns, Brand Experiences..Click here for the full list of categories in Experiential Marketing at WOW Awards Asia 2016.