CS Direkt ‘Dares to Dive’ Into Bahrain for Novo Nordisk Management Meet

by  EVENTFAQS Bureau Marketing | February 9, 2016 | News

Novo Nordisk CS Direkt

CSDirekt managed the Novo Nordisk Management Meet in Bahrain on Feb 2 and 3. With the theme ‘Dare to Dive”, the focus of the meet was on Diabetes and Obesity. Around 100 people comprising the management of the company from India, the Gulf, Egypt and UAE attended. The main venue used was the Four Seasons Hotel.

The biggest challenge faced by the agency was ensuring that a project that was largely planned on home turf would be executed according to plan in a different country. The agency was responsible for planning, strategy, design and content, all of which was done before a team of 4 actually went to Bahrain for the event.

Laila Fathima, Creative Director, CSDirekt commented, “Our Creative team had to put all their resources together to overcome the challenges of collateral deadlines. Design teams worked hard to put together a stage which was technically awesome and visually beautiful and of course keeping in mind the logistics of such large format shows. We conquered every single challenge because we had planned everything in detail.”

Other aspects of the meet included a visit to Japanese restaurant Bushido and a Gala Night at the ballroom of the hotel. The theme for this evening was ‘the world is yours’, and featured a bazaar, mehendi artists and more.