Mad Decent Block Party To Debut in India; Produced By Sunburn & Oji

by  EVENTFAQS Bureau Entertainment | January 28, 2016 | News

Sunburn

The American record label, Mad Decent, helmed by Grammy-nominated & AMA winning producer Diplo is bringing their wildly popular concert, The Mad Decent Block Party, to India this February. The label has been responsible for kickstarting the careers of many up and coming electronic producers including Dillon Francis, Baauer (of Harlem Shake fame), and TroyBoi. Diplo is also producer to Madonna, Usher, M.I.A, Justin Bieber, amongst others.

The Mad Decent Block Party India Debut will be held in three major cities - Mumbai (Feb 19, 2016), New Delhi (Feb 20, 2016), and Bangalore (Feb 21, 2016). For tickets and more, visit sunburn.in and bookmyshow.com.

Mad Decent has been a pioneer in introducing eclectic and fantastic regional sounds from Brazil, Angola, and famously, Jamaica amongst many other countries into clubs and dancefloors across the world. The very first Mad Decent Block Party took place in a street in Philadelphia, USA, in 2008.

Keeping in line with Mad Decent’s aim of presenting the best of global pop and dance music to new audiences, the Indian edition of Mad Decent Block Party will feature MAJOR LAZER (known for their 2015 hit single, Lean On) as the headline act, British house-music duo Gorgon City, Big Gigantic whose sets are tinged with live electronica, hip hop and jazz, as well as American producer Giraffage, and a host of local artists yet to be announced.

Commenting on bringing the Mad Decent Block Party to India, Diplo of Major Lazer said, “The Mad Decent Block party is when the whole neighborhood comes together to meet up outside and get loose. At Mad Decent we treat the whole city like one scene and we bring everyone out for music, food, and just good energy all around. Being able to bring Mad Decent Block Party to India is a huge accomplishment, and all of us in Major Lazer are excited to be back in India bringing carnival to the fans”. 

A Major Lazer show is party central, whether at a concert or a festival. Expect confetti guns that shoot colourful confetti into the crowd, inflatable animals that bounce around, constant blowing of vuvuzelas and dancers twerking and shimmying their way across the stage to the sounds of moombahton, reggae, trap hip-hop and even pop. Diplo zorbing across the crowd is a classic sight at any big Major Lazer show.

The champion of Indian drum ‘n’ bass & dubstep, Udyan Sagar a.k.a Nucleya will bringing his eclectic style and big tunes to the Mad Decent Block Party this February- expect punchy basslines and a high energy performance. Naezy vs Divine are also joining the lineup providing a healthy dose of beats and homegrown hip-hop.

Karan Singh, CEO, Sunburn, states, "This is our 10th anniversary year which is a matter of celebration in itself as an Intellectual property. This season we intend to deliver differentiated products for our loyal dance music patrons. Sunburn would never be where we are without them. This association with Mad Decent Block Party is the first step towards our mega celebrations."

The Sunburn Arena is a format created under the brand umbrella of Sunburn, a brand by Percept Live to cater to dance music enthusiasts in various cities and play host to some of the top DJs across the globe. In the past years Sunburn Arena has hosted world renowned DJs like Hardwell, Tiesto, Martin Garrix, Afrojack, Deadmau5, Armin van Buuren, Swedish House Mafia, Dash Berlin and Avicii to local shores. These events are a prelude to the much-loved Sunburn Goa. As a part of Sunburn 10th year celebrations, the Sunburn Arena will further be designed to provide the ultimate music experience.

Percept Live, established in the year 2012, is the subsidiary of Percept Limited. It owns and manages all the intellectual properties created in the live entertainment, sports, fashion, digital and media space. Percept has been in the ‘ideas’ business for the past 30 years and has been instrumental in creating many legendary ‘intellectual properties’ in the past for its clients.

Having cropped up in the Indian music landscape in 2013 and known for their hugely engaging promotional campaigns paired with relevant and excellent music curation (Skream & Benga, Flux Pavilion, Major Lazer), Oji have proved time and again why they are one of India’s best experience creators.

On bringing the Mad Decent Block Party to Indian fans of dance music, Mikhail Mehra, co-founder of Oji said, “The Block Party is a mechanism to incite musical revolution. We sowed the seeds for this when we brought Major Lazer to India for their debut in 2014 & co-produced the music video for Lean On. Now, together with Sunburn, we're bringing the next phase of the revolution to India”.