Abbott’s ‘Ask a million’ digital initiative inspires people to live a full life

by  EVENTFAQS Bureau Marketing | October 29, 2015 | News

Abbott Healthcare

Abbott’s recently launched communication efforts highlight what it has stood for for more than 125 years – helping people live the best and fullest lives they can, through better health. The company has launched an ‘Ask a million’ initiative that will reach out to one million people across the globe asking them how they live a full life.

As part of this global initiative, Abbott is encouraging one million people across the world to share their #fullosophy – their own unique way of seeing and being that gets them to achieve their ‘fullest’ potential. Anyone can share their answer on a new website www.LifeToTheFullest.Abbott. Since a full life means different things for different people, Abbott wants to understand and share the trends that are revealed. Abbott will provide a resource for people to explore differences, similarities, barriers and motivators in living a full life and hopes to spark a larger conversation around health, fulfilment and human potential. People can also participate in the global survey through online and social media tools like Facebook, YouTube and Abbott.in.

Abbott has also created ‘India@Work’, an ongoing content series in association with leading radio channel (Mumbai and Delhi). ‘India@Work’ aims to empower people to be more efficient, productive, clear thinking and successful in their daily work.

Commenting on what these initiatives will achieve, Bhasker Iyer, Vice-President, Abbott  said, “These initiatives help us create a global conversation with people about what matters most to them and how they can get the most from their life. Today’s global marketplace is changing faster than ever before, demanding new and innovative ways to connect with consumers. It is more important than ever for a variety of stakeholders, particularly consumers, to better understand who we are, what we do, and what we stand for. These initiatives help us convey our promise to our customers.”