Toast Events puts together the Converse 'Made By You' activation at Infiniti Mall

by  EVENTFAQS Bureau Marketing | October 28, 2015 | News

Toast Events

Converse rolled out its new campaign ‘Made by You’ to celebrate the success of its iconic 'Chuck Taylor All Star Shoes'. In order to promote the campaign and to interact with its potential audience, the brand recently conducted an on-ground activation, managed and executed by Toast Events.

The exhibit took place at Infiniti Mall, Malad on Oct. 18 and urged Converse evangelists to get their oldest pair of Converse to be a part of the ‘Made By You’ story. A large number of Converse fans visited the exhibition with their favourite Chuck Taylors, and were invited to get their personalised ‘Made By You’ portraits. 500 plus Converse loyalists are said to have turned up for the activation, allowing the brand to have one-on-one interaction with Converse loyalists and to celebrate their creativity.

A lot of fans were also excited with the opportunity of getting their favourite Chucks customised through the Graffiti artists present at the event.

Also spotted at the event were Ranvijay Singha, RJ Malishka and Anushka Manchanda, sporting their favourite pair of Chucks!