The UAE pavilion at Expo 2015 Milano has proven to be a hit with the crowds witnessing an estimated 100,000 visitors during the first month of the Expo. One of the main attractions to the UAE pavilion is Expo 2020 Dubai exhibit, produced by Dubai-based Action Impact, and specially designed to give the international audience a snapshot of what is being planned for 2020.
Established in Dubai in 2005 by two industry experts, Action Impact is a leading brand experience agency, ever-evolving into fresh areas of marketing and creative service. Multi-award winning, the agency prides itself on the pedigree of its in-house talent, and continues to raise the bar for creative, production and design work regionally and globally.
With an estimated 600 visits per hour, the UAE pavilion is a huge success. Action Impact designed the Expo 2020 Dubai experience for approximately 50%-60% of the UAE’s daily audience. As a result, over 23,000 weekly visitors are gaining unique insights into what is in store from the Expo 2020 host city.
Visitors that select the Expo 2020 experience will encounter a combination of intelligent projections on multiple surfaces, kinetic scenic elements, immersive surround-sound and visitor interaction.
Hala Ghandour, Senior Vice President of Strategy and Content Development of Expo 2020 Dubai, said, “We are delighted to see the scale of our visitors’ interest as well as the real-time benefits they gain from such an immersive and experiential showcase of our history, people, environment and the great things to come”.
The UAE pavilion and Expo 2020 Dubai exhibit will run for the duration of Expo 2015 Milano – May 1 to Oct. 31.