Lydia Buthello, Star India & Kshitij Saxena, Audi present an award to Team Encompass
Encompass takes home maximum ‘Experiential Marketing’ Golds at WOW Awards Asia 2015
by EVENTFAQS Bureau Business Events | July 1, 2015 | News
WOW Awards Asia
WOW Awards Asia 2015 saw a total of 36 winners take home 71 metals across 23 categories under the “Experiential Marketing” Segment of the Awards. These include 24 gold, 24 silver and 23 bronze awards. There were totally 50 nominees in this segment.
Encompass Events took home the highest number of metals including the highest number of gold metals. The company won 6 gold, 4 silver and 2 bronze metals. Campaigns for which the agency won gold are:
Entry Name
|
Category
|
BMW I8 LAUNCH
|
LAUNCH EVENT OF THE YEAR
|
PEPSICO ELECTION RALLY- LEVERAGING A CONSUMPTION OPPORTUNITY AT LARGE CONGREGATION POINTS
|
RURAL ENGAGEMENT PROGRAMME OF THE YEAR
|
MINI COOPER S LAUNCH DRIVE EVENT
|
BRAND EXPERIENCE OF THE YEAR (BEST USE OF EXPERIENTIAL MARKETING)
|
HYUNDAI FAN PARK
|
BRAND ASSOCIATION WITH A SPORT PLATFORM
|
ASIAN PAINTS PRIVILEGE CLUB ANNUAL CONVENTION 2014
|
INCENTIVE EVENT/TOUR OF THE YEAR
|
ARIEL - SHARE THE LOAD CAMPAIGN
|
B2B MARKETING PROGRAMME OF THE YEAR
|
Encompass was followed by Phase 1 Events & Experiences, which won a total of 6 awards, 2 gold, 2 silver and 2 bronze. Other gold winners include Laqshya Live Experiences and DDB Mudra, both of which took home 2 gold (CSR Activity/Programme of the Year and Media Event of the Year) and 1 silver metal. Fountainhead also won 2 gold awards (Entertainment Event of the Year for a Brand – 2 awards) as well as one bronze award in this segment. Gold winning campaigns are
Company Name
|
Entry Name
|
Category
|
Phase 1 Events & Experiences
|
AMAZON STALL AT NEW DELHI WORLD BOOK FAIR
|
EXHIBITION PRESENCE / STALL OF THE YEAR
|
|
SPIRIT OF WIPRO RUN
|
SPORTS EVENT OF THE YEAR FOR A BRAND
|
Laqshya Live Experiences
|
EQUAL STREETS
|
CSR ACTIVITY / PROGRAMME OF THE YEAR
|
|
GOOGLE VOICE SEARCH LAUNCH
|
MEDIA EVENT OF THE YEAR
|
DDB Mudra
|
HEALTH CHA SHREE GANESH
|
ON GROUND PROMOTION OF THE YEAR FOR BRAND AWARENESS
|
|
MISUNDERSTOOD SCOREBOARD
|
SMALL BUDGET ON-GROUND PROMOTION OF THE YEAR
|
Fountainhead Entertainment
|
IDEA ROCKS INDIA - 6
|
ENTERTAINMENT EVENT OF THE YEAR FOR A BRAND / ORGANISATION
|
|
60TH FILMFARE AWARDS
|
Agencies that won one gold metal each under the “Experiential Marketing Segment” are listed below together with their winning campaigns.
Company Name
|
Entry Name
|
Category
|
Brandwidth Events
|
MOUNTAIN DEW - JAANBAAZ
|
ON-GROUND PROMOTION OF THE YEAR FOR SALES VOLUME
|
Candid Marketing
|
GODREJ EXPERT RICH CREME WHOLESALER ACTIVITY
|
B2B MARKETING PROGRAMME OF THE YEAR
|
Cheil
|
DU ANNUAL STAFF GATHERING DWTC
|
EVENT / EXPERIENCE OF THE YEAR
|
Communique Marketing Solutions Pvt.Ltd.
|
SONY ANNUAL CONFERENCE
|
CONFERENCE OF THE YEAR
|
Entertainment India Network Limited & Victor Tango Entertainment Pvt. Ltd.
|
CLASSMATE SPELL BEE - SEASON 7
|
CONTACT PROGRAM OF THE YEAR (SCHOOL/COLLEGE/SOCIETY/COMMUNITY/YOUTH)
|
Mamemo productions
|
QATAR AIRWAYS EVENTS AT THE IATA AGM 2014
|
BRAND ASSOCIATION WITH A BUSINESS PLATFORM
|
MCI Management India Pvt. Ltd.
|
MCI MANAGEMENT INDIA PVT. LTD. FOR SAP TECHED 2015, BANGALORE
|
CONFERENCE OF THE YEAR
|
Percept Live Pvt. Ltd.
|
SUNBURN BRAND DIGITAL INITIATIVES
|
DIGITAL PRESENCE FOR A PROPERTY
|
Pulp Strategy Communications Pvt.Ltd.
|
PHILIPS SPEED STYLE
|
INTEGRATED MEDIA CAMPAIGN OF THE YEAR BY A BRAND
|
Salt Experiences & Management Pvt. Ltd.
|
BLENDERS PRIDE FASHION TOUR
|
LIFESTYLE EVENT OF THE YEAR FOR A BRAND
|
Showtime Events (India) Pvt. Ltd
|
JODHPUR ONE WORLD RETREAT 2015
|
EVENT / EXPERIENCE OF THE YEAR
|
Click HERE to see all the Shortlisted Entrants of Group A: Experiential Marketing and Group B: Experiential Business
Click HERE to see All the Winners of WOW Awards Asia 2015.
The WOW Awards Asia 2015 saw a total of 36 winners take home 71 metals across 23 categories under the “Experiential Marketing” Segment of the Awards. These include 24 gold, 24 silver and 23 bronze awa