Zee Café promotes The Big Bang Theory at Malhar

by EVENTFAQS Bureau | Marketing | August 23, 2012 | News

The activity engaged around 1,500 students from different colleges and witnessed footfalls of more than 10,000 spectators. Keeping the content of the show in mind, the interaction had to be benchmarked at a much higher intellectual level. The participants were challenged to solve a block puzzle which was based on one of the most adored characters of the show - Sheldon Cooper. The participants had to come up with the solution within a stipulated time period. Based on their performance, they were gratified with exclusive The Big Bang Theory Season 5 merchandise like 'Bazinga' t-shirts and key-chains. The emcee also gave away t-shirts to those who could shout 'Bazinga' the loudest.

Commenting on the activity, Khushbu Vaid, Director, Pentagon Events & Activations said: "The content of the show is very rich in terms of its humour and sophistication, so the idea had to revolve around this premise. Secondly, it was necessary to map the appropriate target audience to generate awareness about it. Both aspects were taken care of and the execution benchmarks were already set in place before it went live at the Malhar fest. Considering its existing popularity amongst the youth, the festival was zeroed down as an ideal location to interact with the potential audience and occupy their mind share with a lot of ‘Bazinga' and excitement. The branded t-shirts were an absolute rage amongst the attendants, who simply loved its bling and Sheldon's patent "Bazinga" written on it. The interaction turned out to be a complete success amongst the participants since it not only appealed to the existing fans but also managed to induce new followers of the show, who were already impatient to get a glimpse of it on Zee Café."