THRS Launches THRS Engage: A Game-Changer in B2B Hospitality Representation

by  EVENTFAQS Bureau Industry Watch | April 21, 2025 | News

THRS THRS Engage

THRS (Travel and Hospitality Representation Services), a leading B2B consulting force in luxury hospitality and tourism, has announced the launch of THRS Engage — an innovative digital platform designed to transform trade engagement across India and the Middle East. Positioned as a new benchmark in hospitality representation, THRS Engage serves as a dynamic, always-on gateway for travel trade professionals, enabling smarter, faster, and more seamless collaboration.

The platform, now live in its first phase, empowers the trade community with a host of powerful features. These include on-demand access to digital sales kits, brand assets, and promotional tools, ensuring travel advisors can quickly access everything they need. It also offers real-time support with THRS teams across markets, exclusive trade incentives for bookings and engagement, and a curated digital lookbook showcasing luxury hotels and experiences. Additionally, users gain priority access to FAM trips, events, and insider opportunities, along with interactive webinars, surveys, and live sessions with global hospitality partners.

Looking ahead, Phase Two of THRS Engage will introduce a comprehensive client dashboard that offers real-time market intelligence, performance analytics, and monthly reporting for THRS’ hotel partners. Travel advisors will benefit from features such as contracted trade rates, itinerary submission tools, and secure chat functionalities — streamlining the planning and booking process.

In its final phase, THRS Engage is set to become the industry’s first fully integrated representation platform. It will offer next-generation features including live availability, direct trade bookings, and bespoke insights for prospective hotel partners.

Yeishan Goel, Group CEO, THRS said, “THRS has consistently redefined the landscape of hospitality representation. With ENGAGE, we’re not just launching a product — we’re leading a movement towards smarter, tech-enabled trade engagement. This platform empowers our partners with streamlined access, strategic tools, and the agility they need to drive real business growth.”

Gaurav Sindhwani, Vice President – Business Transformation, said, “ENGAGE marks a transformational leap for THRS — not just in how we serve the trade, but in how we think, operate, and grow. We’re building a scalable, intelligent enterprise that’s designed for the future.”

With THRS Engage, the brand is redefining the future of B2B hospitality, creating a connected digital ecosystem that empowers travel professionals and elevates luxury hospitality representation.