Aspect Hospitality Unveils 25 New Nom Nom Express Locations at Exclusive Launch Event
by EVENTFAQS Bureau Industry Watch | April 18, 2025 | News
Aspect Hospitality New Nom Nom Express
Aspect Hospitality has officially launched 25 new outlets of its Pan-Asian QSR brand, Nom Nom Express, across Mumbai and Pune, reinforcing its focus on consistent food quality, operational efficiency, and wider customer reach.
The announcement was made at a launch event held at Estella, Juhu, led by Aksha Kamboj, Executive Chairperson of Aspect Global Ventures. She was joined by Hitesh Keswani, Managing Director of Aspect Hospitality, Sandeep Singh, CEO, and Executive Corporate Chef Rahul, who heads the brand’s culinary direction.
A digital display at the event showcased a real-time map of Mumbai and Pune, marking the exact locations of the new outlets. The event also included an Augmented Reality (AR) booth, where guests could view a virtual representation of the city with the new store locations highlighted. The brand mascot, Nommy, was present for photos with guests.
To support the launch online, a video reel was released highlighting the new outlets and key menu items. A short digital campaign titled “Mumbai & Pune, Ready to Nom?” was run prior to the event, followed by coordinated posts across each store’s social media pages. A select group of food bloggers and content creators attended the event and shared updates across their platforms.
All 25 locations are now operational and are supported by the Nom Nom Central Kitchen, which ensures consistency in food preparation and timely supply across outlets. This setup allows the brand to maintain quality while expanding its presence.
The event also included an Augmented Reality (AR) booth, where guests could view a virtual representation of the city with the new store locations highlighted.