Generation Speed by 70 EMG – India’s Premier Motoring Festival rolls out its Inaugural Edition

by  EVENTFAQS Bureau Industry Watch | February 13, 2025 | News

Generation Speed 70 EMG India Bike Week

From the masterminds of India Bike Week, which attracts over 20,000 motorcycle enthusiasts annually, comes an exhilarating new event that is all set to redefine the automobile culture in the country – Generation Speed: India’s Premier Motoring Festival. Mark your calendars for February 22-23, 2025, as the scenic Aamby Valley Air Strip, Lonavala, near Pune, transforms into the ultimate haven for auto enthusiasts from all corners of the country.

Martin Da Costa, Founder and CEO, 70 EMG said, “The fascinating tradition of the motoring culture in India dates back practically to the days of the Maharajas. Today, India has become one of the important hubs for the auto industry, and the passion around motoring culture is at an all-time high. With Generation Speed, we are kickstarting a motoring culture revolution in a country where automotive passion runs deep. With this one-of-its-kind community festival, we are creating a hub for motoring enthusiasts to connect and thrive.  Whether you're into sports cars, classics, modified rides, off-road vehicles or motorcycles, this is where everyone comes together to celebrate their love for all things automotive."

A nationwide movement aimed at revolutionizing India’s automotive culture, Generation Speed is designed to become a beacon for car and bike enthusiasts alike. The festival promises to create a year-long buzz that culminates in India’s largest and most inclusive automobile celebration.

From the thunderous roar of engines to the sleek elegance of vintage wheels, Generation Speed is set to showcase the diversity and vibrancy of the auto world. Key elements of the festival include:

• Car Displays: Featuring iconic categories such as “Legacy Lane’s” classic sports cars, “Gone But Not Forgotten” a theme display by Evo magazine, Race Cars that will include Formula cars and all kinds of cars from India’s racing heritage, Super cars, and Modified Cars. 200 of the greatest cars in India up close and personal, and roaring down the track.

• Shopping Expo: Explore the latest gear and gadgets, including a dedicated Tuners Zone for performance enthusiasts. 

• Thrilling Competitions: Witness heart-pounding stunts, Drift Competitions, Auto Cross race affiliated to FMSCI, and a 4x4 competition.

• Driving Experiences: Participate in adrenaline-pumping activities like Go-Karting, Dirt Karting, Drift taxi experiences, Race Car experiences, Race & Drift Car and Moto GP simulators, 4x4 adventure trails for 2 wheels and 4 and much more. 

• Adventure Zone: Unleash your adventurous spirit with ziplining, rock climbing, paragliding, ATV trails, camping and much more. 

• Family Fun: A dedicated Family Pavilion, Kids Zone, and Cosplay events ensure there is something for everyone, making it a perfect outing for all ages. 

• Music: the magical evenings set against the Sahyadri mountain backdrop will come alive with the sound of DJs and live bands. 

Thanush Joseph, Co-Founder & Director, 70 EMG said, “With Generation Speed, we are committed to fuelling the passion of India’s vibrant automotive community. We are building a vibrant ecosystem for enthusiasts, families, and pioneers who share the same passion for motoring culture in the country.”

Darayash Gocal, Co-Founder & Director, 70 EMG, “This is more than a festival; it is a once-in a-lifetime experience for anyone who loves wheels. From racers and collectors to adventure seekers, Generation Speed is built for those who live for the thrill of the road, and we are proud to offer them something that matches their ambitions.”