Tamarind Global unveils new Brand Identity; embraces Evolution and Contemporary Brand Ethos

Industry Watch | February 10, 2025 | News

Tamarind Global

Tamarind Global has launched a brand-new logo as part of its transformative brand revamp. The rebranding reflects the company’s robust focus on progression, innovation and enhanced customer experience.

More than just a visual update, the new logo symbolizes a strategic shift. The new logo features three prominent red arcs highlighting Tamarind Global’s three key verticals—Holidays, Celebrations, and Corporate. This design underscores the company’s dedication to delivering unparalleled luxury experiences tailored to diverse client needs.

In its renewed brand strategy, Tamarind Global will uplift its service offerings with elevated experiences in its core segments. The Holidays division will continue to curate customized travel solutions for inbound, outbound and domestic luxury travelers. Celebrations will cater to crafting exquisite weddings, milestone birthdays, and exclusive engagements. The Corporate segment will focus on high-impact MICE events, exhibitions, and customized corporate experiences.

Louis D’Souza, Director, Tamarind Global said, “Our new brand identity underscores our forward momentum - an evolution that showcases our determination, innovation and excellence. The three vertical elements are more than just arcs—they represent the harmonious interplay of our core verticals, each driving the other forward in perfect alignment, ensuring an unparalleled experience for our clients. Our transformation is more than a visual upliftment; it is a strategic move to redefine luxury with greater precision and sophistication.”

This rebranding marks a pivotal moment in Tamarind Global’s journey, bolstering its role as an industry leader. By restructuring operations and enhancing its service capabilities, the company is set to unlock new avenues for growth in the luxury travel and event space.

The rebranding reflects the company’s robust focus on progression, innovation and enhanced customer experience.

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