HSBC Presents Sitar For Mental Health: A 10-City Tour by Team Innovation & District by Zomato

by  EVENTFAQS Bureau Entertainment | February 12, 2025 | News

Rishab Rikhiram Sharma Team Innovation HSBC Presents Sitar For Mental Health district by Zomato

As India experiences a vibrant renaissance in the live music industry with classical music gaining more mainstream appreciation, Rishab Rikhiram Sharma, the youngest and last disciple of the legendary Pandit Ravi Shankar, announces India’s biggest ever cutting-edge classical music national tour under brand new IP Team Innovation Cultural. 

Titled ‘HSBC presents Sitar For Mental Health’, this immersive, multi-sensory 10-city tour presented and produced by Team Innovation and District by Zomato, is poised to redefine the connection between Indian music and wellness modalities. The tour designed to delight audiences across all ages will travel to cities such as New Delhi, Mumbai, Indore, Ahmedabad, Kolkata, Pune, Hyderabad, Bengaluru, Jaipur and Chandigarh between April and May of 2025.

This tour arrives at a pivotal moment, coinciding with a remarkable surge in classical music consumption among millennial and Gen Z demographics, as evidenced by recent streaming platform data. Rishab's visionary approach seamlessly blends the profound traditions of Indian classical music with cutting-edge wellness modalities. Following a successful series of performances across the United States and Canada, this extensive India tour represents the most ambitious presentation of ‘Sitar For Mental Health’ to date.

Rishab Rikhiram Sharma said, "We are witnessing a fascinating cultural shift. Ancient ragas are resonating with contemporary listeners in profoundly new ways. Classical music isn't just surviving in the digital age; it's thriving. Young people are increasingly drawn to the transformative power of these age-old melodies, recognizing the emotional depth and resonance they offer, often absent in much of today's music."

Rahul Ganjoo, CEO, District by Zomato said, “We are thrilled to present Rishab Rikhiram Sharma's Sitar for Mental Health tour across India. This journey unites generations, blending the timeless essence of Indian classical music with the modern pursuit of well-being. Our collaboration with Team Innovation perfectly aligns with District’s mission to create meaningful connections through exceptional experiences. We believe this tour will not only offer a unique musical experience but also deepen appreciation for the rich heritage of Indian classical music and its profound link to mental well-being.”

Mohit Bijlani, Founder, Team Innovation said, "We stand at the threshold of a transformative chapter in India's musical history. Classical music has transcended traditional boundaries, evolving into a dynamic force within mainstream culture. At Team Innovation Cultural, we understand that today's audiences crave authentic and meaningful experiences. This tour embodies that fusion of tradition and innovation, demonstrating the enduring power and relevance of classical music in the 21st century."

The 120-minute performance will offer a reimagined concert experience, seamlessly weaving the enchanting sounds of the sitar with innovative sound healing techniques. Each event will create a unique, contemplative atmosphere where timeless ragas intersect with contemporary wellness practices, highlighting the profound ability of classical music to address modern challenges, particularly in the realm of mental health. The tour aspires to invite audiences to explore the therapeutic potential of these ancient musical forms, offering a powerful and deeply moving experience.