Percept Live appoints Sanjay Ahire as Executive Director

by  EVENTFAQS Bureau Industry Watch | February 3, 2025 | News

Percept Live Sanjay Ahire Executive Director

Percept Live has appointed Sanjay Ahire as Executive Director. With over 25 years of experience across Media, Music, Radio, Films, Events, and Digital Media, Sanjay has held key roles at Sony Music, Reliance Entertainment, Radio Mirchi, and Ernst & Young. He previously served as COO of Percept Pictures, driving growth in film marketing and content operations. Known for his strategic leadership, he brings expertise in business management, digital strategy, and revenue optimization.

In his new role, Sanjay Ahire will drive the strategic growth of Percept's Live Entertainment, Content Production, and Marcom businesses. He will lead the development and monetization of Percept Live’s IPs, explore new business opportunities in media-tech, manage P&L, and enhance revenue through growth strategies. His focus will include brand extensions, market expansion, and tailored growth plans for Percept Live IPs in India and globally.

Sanjay Ahire, Executive Director, Percept Live said, “Having collaborated with leading entertainment and media brands, I am excited to join Percept, India’s premier EMC conglomerate, renowned for transforming brands through innovative Integrated Marketing Solutions and pioneering iconic IPs like Sunburn and Bollyboom. My vision is to position Percept Live as a dynamic powerhouse, seamlessly blending live and digital platforms to deliver unforgettable experiences that forge deeper connections between brands and consumers. We are dedicated to discovering and nurturing talent, providing artists a platform to showcase their skills and gain exposure across India and global markets. Sunburn exemplifies how bold ideas can redefine music tourism and grow into Asia’s largest Live Media Asset. Drawing from my extensive experience with global brands, I look forward to scaling five more cutting-edge IPs from the Percept Live portfolio, offering bespoke experiences for brands and audiences, while creating exceptional value for investors and cementing Percept Live’s leadership in the Live Entertainment and Content ecosystem.”