Taste the Twist: Launch of Swiggy Instamart X Jimmy’s Orange Twisted Screwdriver

by  EVENTFAQS Bureau Industry Watch | December 5, 2024 | Feature

Swiggy Instamart Jimmy’s Cocktails

Jimmy’s, India’s upcoming beverage startup and makers of India’s #1 craft cocktail mixer brand, Jimmy’s Cocktails, announces a collaboration with Swiggy Instamart, India’s pioneering quick-commerce platform. Together, they unveil the limited-edition Orange Twisted Screwdriver—an enticing new addition to Jimmy’s premium cocktail mixer lineup. This co-branded product collaboration marks a first-of-its-kind venture for Swiggy Instamart.

The new Orange Twisted Screwdriver is inspired by Swiggy’s brand color—orange—reflected both in its taste and flavor profile. This creation stems from Jimmy’s commitment to delight customers with fresh, flavorful offerings and is strengthened by their longstanding partnership with Swiggy Instamart. Featuring Jimmy's renowned flavor craftsmanship, the drink promises consumers an entirely new mixing experience.

This collaboration taps into evolving consumer behavior, where weekend drinking plans often spark spontaneous purchases through quick-commerce platforms. While Jimmy's Cocktails maintains its strong retail presence, this partnership with Swiggy Instamart highlights the growing demand for quick-commerce solutions in the cocktail mixer category.

The Orange Twisted Screwdriver will be exclusively available on Swiggy Instamart. As consumers across India celebrate at home this festive season, its unique citrusy flavor punch is sure to add excitement to any at-home celebration.