Laqshya Live Experiences Curates the Event for the Snapchat and BCG Report Launch on Gen Z
by EVENTFAQS Bureau Industry Watch | October 18, 2024 | News in Brief
Laqshya Live Experiences Snapchat Inc. BCG
Snapchat and Boston Consulting Group (BCG) have launched a first-of-its-kind report focused on Gen Z in India, offering valuable insights into their spending power and how marketers can better connect with this key demographic.
The report delves into trends shaping the marketing landscape, highlighting strategies for brands to engage effectively with Gen Z.
The launch event titled ‘Zensnap Museum’, conceptualized and produced by Laqshya Live Experiences, brought together industry leaders to explore the findings and discuss the future of Gen Z marketing in India.
The launch event, ‘Zensnap Museum,’ produced by Laqshya Live Experiences, gathered industry leaders to explore Gen Z marketing insights in India