EPEX announces strategic partnership with Ras Al Khaimah Tourism Development Authority

by  EVENTFAQS Bureau Industry Watch | July 1, 2024 | News

EPEX Ras Al Khaimah Tourism Development Authority

Experiential Planner Expo (EPEX) proudly announces its strategic collaboration with Ras Al Khaimah Tourism Development Authority (RAKTDA), for a third consecutive edition of the trade show taking place 18-19 September in Dubai, UAE. This partnership marks a significant milestone in fostering connections within the Destination Wedding and MICE industry, aimed at positioning Ras Al Khaimah as a premier global destination for both weddings and business events.

RAKTDA has been actively enhancing the Emirate’s tourism infrastructure, solidifying Ras Al Khaimah's reputation as a world-class destination. With the Emirate welcoming a record 1.22 million overnight visitor arrivals in 2023, up 8% on 2022 figures, plus a 23% and 103% growth in MICE and weddings revenue respectively, Ras Al Khaimah continues to emerge as one of the region’s fastest-growing business and tourism hubs.

EPEX anticipates that Ras Al Khaimah’s global profile, with the largest foreign direct investment in its tourism sector to date, will provide a fertile ground for nurturing connections with buyers from the Middle East and India, further bolstering the Emirate’s position as a pioneer in sustainable tourism.

Karishma Hundalani, Director, Experiential Planner said, “this enduring partnership highlights our shared mission to elevate the standards of the Destination Wedding and MICE industry. The remarkable increase in interest in Ras Al Khaimah as a premier destination, particularly within our targeted markets, is a testament to the strategic efforts and synergies we have cultivated together in the past three editions of EPEX.”

Iyad Rasbey, Vice President, Destination Tourism Development, Ras Al Khaimah Tourism Development Authority said, “Our continued collaboration with EPEX aligns perfectly with our mission to establish Ras Al Khaimah as a leading MICE and weddings destination. Our strategy balances tourism growth with sustainability practices to safeguard the Emirate’s natural assets, support local communities, and ensure economic sustainability, all while providing meaningful experiences for planners and visitors. By joining forces with EPEX for the third consecutive year, we aim to forge new connections and facilitate opportunities for collaboration and growth in the MICE global industry.”

Ras Al Khaimah Tourism Development Authority will also take to the stage at the EPEX Leadership Sessions with an elaborate agenda to encourage other nature based destinations on responsible tourism initiatives. This interactive session, open to EPEX show delegates, will be attended by International MICE & Wedding planners that actively influence the events industry in the Middle East.