Acme Experiences & Flipkart Hosts the Glam Up Fest 2024, Uniting Beauty, Technology, and Celebrities
by EVENTFAQS Bureau Industry Watch | June 14, 2024 | Feature
Flipkart Glam Up Fest 2024
Acme Experiences and Flipkart,e-commerce marketplace, announced the second edition of its highly anticipated Glam Up Fest 2024 on June 14, 2024, at the Jio World Convention Centre, Mumbai. This Glam Up Fest, beauty event gatherings, featured 3,500+ Beauty and Lifestyle influencers and participation from over 70 top brands across consumer categories. The Glam Up Fest provided an platform for the lifestyle influencers who brought the experience of a diverse range of beauty and lifestyle products to life for their followers through social media, showcasing interactive features.
Bringing local and international brands under one roof, this year’s Flipkart’s Glam Up Fest celebrated by celebrities, including Taapsee Pannu, Siddhant Chaturvedi, Rohit Saraf, Ada Sharma, and Pashmina Roshan amongst others.
Celebrities and influencers engaged with immersive brand booths, leveraging Flipkart’s AR and VR capabilities with innovative tools like Virtual Try-On, Video Commerce, Skin Analysers, and more, which provided comprehensive product views and a more enhanced shopping experience. Co-curated experiential brand zones at the venue by Loreal, Lakme, Maybelline, Sugar Cosmetics, Mamaearth, Reebok, Revlon, Neutrogena, and Cetaphil showcased new launches, deals, and signature collections.
The day-long beauty extravaganza on June 14 included notable brand launches, interactive activities, beauty demonstrations, product trials, and dedicated photo and video stations. The on-ground gathering witnessed participation from Flipkart Leadership, including Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart, Hemant Badri, Head of Supply Chain and SVP, Customer Experience and Re-Commerce and Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart shared their insights on the Technology Innovations, Beauty and Personal Care Industry.
Siddharth Patwari, Senior Vice President, Acme Experience said, "We set out to elevate Glam Up Fest 2024 to unprecedented heights within India's beauty and personal care industry. With a meticulous approach starting six months ago, our goal was clear: transform this event into a symbol of international excellence. From enhancing content zones to featuring a motion LED stage and hosting 13 renowned celebrities, this year's festival is ten times larger in scale, welcoming over 50 esteemed brands. Our collaboration with Flipkart enabled us to conceptualize, design, and execute a groundbreaking experience that redefines beauty and grooming exhibitions in India."
Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart, said, “Flipkart is elevating the beauty shopping experience for its customers with the second edition of Glam Up Fest - our largest beauty extravaganza. This grand event uniting over 3,500 Influencers with a cumulative reach of over 400 million customers, delivering a billion impressions and over 70 popular brands, will enable customers to explore the latest trends, discover new brands, and engage in exclusive interactive activities followed by an on-app Glam Up Sale. At Flipkart, customer growth and satisfaction are at the core of our mission, and offering a wide range of products to meet varying customer demand exemplifies our unwavering commitment to these values. Glam Up 2024 is an iconic celebration of beauty, fashion, and technology. We are determined to revolutionise how Indian shoppers perceive and interact with products online, unlocking unparalleled value and delivering a seamless shopping experience across the country.”
The event was followed by the Glam Up Sale from June 14 to June 17, offering Flipkart shoppers exciting deals on beauty, cosmetics, skincare, and fragrance products across premium and homegrown D2C brands. With this sale, Flipkart continued to increase access to selection and affordability options for shoppers while enabling audiences across different geographies and pin codes to shop for their favourite beauty products.
The festivities will continue until June 17, offering attendees an extended opportunity to explore the latest trends and innovations in beauty and grooming.