Bata India announces the appointment of Deepika Deepti as the Head of Marketing

Industry Watch | May 29, 2024 | News

Bata India Deepika Deepti Head of Marketing

Bata India announces the appointment of Deepika Deepti as the Head of Marketing. With over two decades of experience in marketing & business roles at leading brands & an in-depth knowledge of the Indian and International retail industry, Deepika is set to steer Bata India's Marketing mandate.

Deepika is known for bringing in & nurturing the Sneaker culture in India through her roles at Adidas & CAMP SMA; in her new role at Bata India, Deepika is set to uphold & elevate a new stylish trajectory for the brand in fashion and lifestyle space.

Gunjan Shah, MD & CEO, Bata India said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumization, Casualisation and building strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”

Deepika Deepti, Head of Marketing, Bata India said, "Bata India has been a symbol of trust and quality for close to a century. I am excited for this new journey & can’t wait to bring in unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand's position in the market."

In her new role at Bata India, Deepika is set to uphold & elevate a new stylish trajectory for the brand in fashion and lifestyle space.

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