Estate Protocol appoints Abhinav Kumar as Head of Marketing
by EVENTFAQS Bureau Industry Watch | January 12, 2024 | News
Estate Protocol Abhinav Kumar Head of Marketing
Abhinav Kumar has been appointed as Head of Marketing at Estate Protocol, a tokenized real estate marketplace. Kumar, popularly known as the ‘Trivago Guy’, caught the attention of netizens over a Trivago commercial in 2017.
In his new role, Kumar will drive the marketing strategy for Estate Protocol, expand the company’s reach to the broader Web2 audience and spearhead educational campaigns to highlight the benefits of tokenized real estate.
Prior to this, Abhinav Kumar worked as a Marketing Specialist for ‘Fund The Planet’. Before this, he was with Paytm as Vice President of Marketing. In his previous stints, Kumar has worked with Emma- The Sleep Company, Trivago, Fidia Farmaceutici SpA, WNS Global Services among others.
In his new role, Kumar will drive the marketing strategy for Estate Protocol, expand the company’s reach to broader Web2 audience & spearhead campaigns to highlight the benefits of real estate.