Universal Music Group acquires iconic UK label Oriental Star Agencies’ complete catalogue

by  EVENTFAQS Bureau Industry Watch | January 5, 2024 | News

Universal Music Group Oriental Star Agencies

Universal Music Group (UMG), the world’s leader in music-based entertainment, enters into an agreement to purchase the catalogue of iconic UK-based South Asian record label Oriental Star Agencies. The deal includes all of the label’s recordings and where held, publishing rights.

A slice of over 50 years of South Asian culture and heritage, the catalogue comprises approximately 18,000 songs, concert and video recordings, featuring legendary and genre defining Pakistani and Indian artists. The acquisition is another demonstration of UMG’s strategy to accelerate its growth in high potential music markets around the world.  The Asian music market grew by 15.4% in 2022 according to the IFPI, the record labels’ global trade body, with overall revenues from the region accounting for 22.9% of the global market.

Oriental Star Agencies is a UK-based label with strong local and international ties and a unique history. Founded in 1966 by Muhammad Ayyub and his brothers, who moved from Pakistan to the West Midlands in 1961, the label was borne out of Ayyub’s deep love for music and nostalgia for the music of his childhood. Initially approaching EMI to stock these titles, he went on to import records from Pakistan and India, as he sought to meet the demand of his local community who also craved the authentic sound of their motherland.

From these local community origins grew the most prominent South Asian record label in the UK. Oriental Star Agencies can be credited with not only introducing authentic South Asian music to a British audience, but also playing a pivotal role in the establishment of the UK Bhangra genre and launching the careers of numerous significant British and South Asian artists.

The acquisition complements UMG’s current service offering and will help drive momentum for the South Asian music market, enabling local artists to reach the largest possible audience in the global community.

Adam Granite, Executive Vice President of Market Development, Universal Music Group said, “This acquisition of a hugely successful and iconic British-Asian label specialising in South Asian music will further increase Universal Music Group’s exposure to, and participation in, a fast growing and rapidly changing market. I am particularly pleased that Universal Music Group will become the next custodian of Oriental Star Agencies, a label that has played an unparalleled role in bridging the musical identities of the UK and South Asia, taking the unique sounds of its artists to a broad audience. We believe this catalogue has huge potential, and look forward to taking it to the next generation of music fans globally.” 

Mohammed Twaseen (Chino), Oriental Star Agencies said, “This is a momentous day for OSA and all our artists. Becoming part of the UMG family will turbo-charge our South Asian music, helping it to get in front of more music fans across the world. The past decade has seen a true global explosion of music from the region, and now, under UMG’s stewardship, the next decade promises to be even more exciting.”