The One Bharat Sari Marathon: Weaving Tradition, Celebrating Culture, Empowering Handlooms

by  EVENTFAQS Bureau Industry Watch | December 12, 2023 | News

The One Bharat Sari Marathon Ministry of Textiles Government of India CAB Experiences

The One Bharat Sari Marathon, organized by the Ministry of Textiles, Government of India, curated by brand solution agency Cab Experiences, celebrated the cultural, social and economic relevance of the Indian traditional saree whilst paying tribute to the Indian handloom industry.

The event was buzzing with vibrancy, infectious smiles and togetherness, as women greeted and met one another, with a common goal of spreading the message of cultural diversity and unity. It celebrated the indomitable spirit of Indian women, bringing together participants from all walks of life in a walkathon that radiated pride and dignity. Draped in sarees, representing different states of India & styled in various captivating ways, the participants showcased the rich heritage of this traditional attire, symbolizing a cultural thread that has been embraced by generations of women.

To support this noble cause and amp up the participative spirit of the women, the event was graced by the presence of several distinguished celebrities and influential figures. Among the attendees were Shaina NC, Sonali Bendre, Sonali Kulkarni, Faye D'Souza, Anita Dongre, Neeta Lulla, Jannat Zubair Rahmani, Rupali Ganguly, Falguni Pathak, Yasmin Karachiwala, Rouble Nagi and Dolly Jain. Each participant contributed to the event's significance, showcasing not only their physical prowess in the walkathon but also their commitment to cultural pride and unity. Moreover, the wholehearted support of Mumbai Police made the event a massive success.

The event unfolded on the streets of BKC with 40 female Nashik Dhol artists welcoming the participants, creating a vibrant festive atmosphere with ambient music. This was followed by a sari draping session on two young women by Dolly Jain showcasing the adaptability and modernity of sari through multiple innovative drapes. The One Bharat Sari Walkathon took center stage, flagged off with enthusiasm by the dignitaries and participants embarked on a spirited walk.

The event was a roaring success with celebrities and masses mingling with one another like never before and with celebrity social media handles, flooded with vibrant selfies and posts of the event, that showcased the true essence of the event which was togetherness, unity and shared love for one nation- Bharat.