Hoopr joins hands with Myntra FWD and StayVista for new music IP 'SoundEscape'

by  EVENTFAQS Bureau Industry Watch | November 8, 2023 | News

Hoopr Myntra FWD StayVista SoundEscape

Hoopr, a cutting-edge music licensing platform, has joined forces with Myntra FWD to introduce a groundbreaking new Intellectual Property (IP) named SoundEscape, a one-of-its-kind experiential event especially curated for content creators, where creators are invited to escape to a beautiful villa and leave behind the hustle of the city, filled with music performed by talented Indie artists.

The inaugural SoundEscape event took place in a stunning luxury villa in Goa, where the audience comprised fashion influencers from across India. In perfect alignment with Hoopr's offerings, the event featured live music performances by two acts: Rupinn Pahwa, a finalist on 'The Stage' in 2016 and the acclaimed writer of the viral song 'Tareefan' from the movie 'Veere Di Wedding,' and the emerging indie duo Ankit & Aayushi. SoundEscape has also been transformed into a digital format, allowing it to be enjoyed in the form of music videos on various social media platforms.

One of the key purposes of this event is to bring together artists and creators, essentially connecting the people who make the music with the ones who use it. SoundEscape is viewed as a new and creative take on intimate musical experiences.

Gaurav Dagaonkar, CEO & Co-founder, Hoopr said, “We’re heavily invested in the idea of the creator economy and believe that it can become much bigger than what it is right now. We want to make every effort to enrich and make the lives of creators easier. Music plays a big role in ensuring this happens. We’re also excited to collaborate with Myntra FWD who shares the exact same philosophy as us on the power of the creator economy.”

The synergy between Myntra FWD and Hoopr sparks a memorable alliance that highlights the strengths of both brands and underscores the importance of creators and the creator economy. Myntra FWD expressed their excitement about the collaboration, noting that SoundEscape has set the stage for a remarkable fusion of Fashion, Music, and Creators, promising unique and awe-inspiring experiences in the future.

A representative of Myntra FWD team said, “We were thrilled to collaborate with Hoopr on SoundEscape. The event in Goa set the ball rolling on an exciting IP where Fashion, Music, and Creators will come together to create a unique and unforgettable event. We’re excited for the future of SoundEscape and hope to keep providing creators with an experience that is unique and awe-inspiring!”

The highlight of these events will be artists performing their songs to a small, intimate & curated audience who showcase how music and locations have a positive impact on the creative & human experience. Gaurav Dagaonkar further added, “The synergy between Hoopr, Myntra FWD, and StayVista was evident at SoundEscape. What came through and was highlighted was the fact that music is something that can bring together people and can serve as a flavourful backdrop that elevates any idea. What also complemented this idea was the fabulous villa that StayVista hosted us at. Having a great idea is one thing, having it executed with the perfect backdrop truly made the event one to remember. Going forward, we plan on making this a regular event for creators across the country.”