CPM India and Candid Marketing collaborate to form India's Largest Sales and Marketing Alliance

by  EVENTFAQS Bureau Industry Watch | November 2, 2023 | News

CPM India Candid Marketing

CPM India, a leading name in the world of Sales and Marketing, and Candid Marketing, a dynamic force in Experiential Marketing announce their strategic partnership aimed at establishing a powerful, integrated Sales & Marketing Activation solution for brands. This collaboration aims to create a robust and integrated solution for Sales and Marketing Activation for brands.

In this partnership, CPM India will leverage Candid's expertise and brand reputation to provide a comprehensive range of services to clients all across India. These services will expand CPM India's existing offerings and elevate the Candid brand to a prominent position in nationwide execution, utilizing a vast network covering over 1000+ cities and towns.

Over the years, both CPM India and Candid Marketing have excelled in different aspects of the marketing landscape. CPM India has demonstrated excellence in Trade Marketing, Sales, and Brand Activation, while Candid Marketing has established itself as a leader in Experiential Marketing, Events, and Digital Activation. The amalgamation of these two industry leaders will result in an unmatched array of services, encompassing Sales Support, Customer Experience, Merchandising, Auditing, Data, Analytics & Insights, Brand Activation, Experiential Marketing, Events, Online & Digital Activation, and Mobile Marketing.

Speaking about the partnership, Mandeep Singh, CEO & Managing Director of CPM India said, "At CPM, we possess a rich legacy of partnering with major clients across diverse industries, particularly in the retail and channel sales sectors. Our pride stems from the enduring relationships we've nurtured with our clients, founded on unwavering trust in our trade marketing and sales initiatives. The desire to delve into brand activations and consumer engagement has always been a shared aspiration.”

“The collaboration with Candid Marketing heralds a new era, unlocking fresh possibilities for both us and our clients. Together, we'll harness our scale and profound insights into channel and consumer behaviour within the retail domain through experiential marketing. We eagerly anticipate a transformative journey in the consumer activation landscape, driven by our shared commitment to scale and innovation,” he further added.

Commenting on the announcement, Atul S Nath, Founder/MD of Candid Marketing said, “Over the years, the Candid team has developed a deep understanding of go-to-market strategies & building strong brands – especially through  strong creative and omni-channel experiential marketing. CPM’s extensive network and intensive national execution capability will allow us to deliver even better brand campaigns for our clients. I am super-excited with this handshake and look forward to doing some great brand work together in the future!”