Ballantine’s Glassware & Boiler Room hosts Boiler Room x Ballantine’s Glassware True Music Studios

by  EVENTFAQS Bureau Entertainment | September 27, 2023 | News

Ballantine’s Glassware Boiler Room Boiler Room x Ballantine’s Glassware True Music Studios

Ballantine’s Glassware and long-term partner Boiler Room continue their pledge to create a safer and more inclusive music culture through their global event series Boiler Room x Ballantine’s Glassware True Music Studios. The platform is set to make its debut in India, landing in Gurgaon/Delhi NCR on September 28 & 29 and in Mumbai from October 3 to 6, for a series of shows highlighting local artists at the forefront of the Indian music scene, in collaboration with iconic musicians Prabh Deep and Karan Kanchan.

Boiler Room x Ballantine’s Glassware True Music Studios champions diversity and inclusivity in music through a series of events that bring together communities to showcase and celebrate local sounds, scenes, and cultures. Ballantine’s Glassware True Music Studios arrived in India earlier this year, with an aim to recognize young artists across trending music genres, empower them to find their voice in the music industry through mentorship and workshops, and give them a platform to unleash their true potential. Further to its groundbreaking initiatives, the platform, in collaboration with Boiler Room, is set to celebrate the next wave of seminal talent emerging in India.

Tom Elton, Head of Culture and Partnerships at Ballantine’s said, “Now nine years into our partnership with Boiler Room, we’re committed to continuing our journey through True Music Studios, a platform designed to move local music culture forward. Our motto ‘a friend to all humankind’ has been on the crest of every bottle for over 100 years; True Music’s home has, and always will be, the metaphorical dancefloor – and we’re striving to make sure that is place where everyone feels part of the experience.”

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “I am thrilled to announce that Ballantine’s Glassware True Music Studios’ groundbreaking partnership with Boiler Room is finally making its debut in India. This collaboration furthers our commitment to push boundaries, celebrate the power of self-expression through music and inspire the youth to stay true to themselves. Together with Boiler Room, we aim to create unforgettable moments that resonate with the vibrant spirit of India, where tradition meets innovation. We can’t wait to share this unique experience with the Indian audience.”