PVR and INOX Merge, Unveiling PVR INOX Pictures at Cannes

by  EVENTFAQS Bureau Marketing | May 17, 2023 | News

PVR INOX PVR INOX

At the 76th edition of Cannes Film Festival, Sanjeev Kumar Bijli, Executive Director of PVR INOX, revealed that PVR and INOX, two film exhibition brands, have merged to create a new company called PVR INOX Limited. This strategic merger has positioned the new entity as a prominent cinema operator in the global market.

It operates a network of 1689 cinema screens in 361 properties across 115 cities in India and Sri Lanka, and holds 43% share of multiplex screens in India. PVR INOX Pictures combines the 25 years of innovation, risk taking and execution excellence of PVR with the principals of exploration, premium standards and service efficiency of INOX. 

PVR INOX Pictures, formerly PVR Pictures, is the motion picture arm of PVR INOX Limited. It intends to increase investments in content acquisition to streamline high quality content for the Indian market, generate further opportunity for underrepresented storytellers and independent creators, and deliver a robust content slate to the Indian audience. 

With a wider screen network, it will expand its programming and marketing capabilities and create highly innovative experiences, bringing significant value to its partners as well as to its customers.   

"PVR INOX Pictures will aspire to be the most innovative, exciting and fun place to share your stories with India. With two large forces coming together, the scale of opportunities is unprecedented. PVR INOX Pictures will continue to serve as a partner to the content producers across the globe and expand the quality and depth of content that is made available to Indian consumers. PVR INOX Pictures is better positioned than ever to generate value for international producers, sales agents, the independent film community and studios," says Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.