Sri Lanka Tourism embarks on a 3 city Road Show series in India; reaches out to South Indian markets

by  EVENTFAQS Bureau Industry Watch | April 21, 2023 | News

Sri Lanka Tourism Leisure Business MICE Tourism

Sri Lanka Tourism continues to expand its bilateral and cultural ties with its Indian counterparts by venturing into a series of Road Shows in key Indian cities from April 24 to 28. The first road show will be held at Chennai on 24 April, followed by Cochin on 26 April and finally at Bangalore on 28 April. 

Sri Lanka is witnessing a considerable increase in tourist arrivals with India leading the way and securing the number one position. The event also focuses on promoting a myriad of tourism experiences while focusing on converting potential travellers to make booking and highlight the positive message that Sri Lanka is open for Leisure, Business and MICE tourism.

The target audience at these roadshows will be Tour Operators, Media, Key Influencers, Corporates, Trade Associations and key Tourism Industry stakeholders in India, who have the ability to take the message that Sri Lanka is not only one of the most beautiful countries with an amazing range of destinations and products, but is also safe and secure.

A delegation of over 30 Sri Lankan Travel Agencies and hotels will be participating at this event, with the delegation being led by the Hon. Harin Fernando, Minister of Tourism accompanied by Chalaka Gajabahu, Chairman Sri Lanka Tourism Promotion Bureau and Thisum Jayasuriya, Chairman Sri Lanka Convention Bureau, Shirani Herth, Junior Manager, Sri Lanka Tourism Promotion Bureau (SLTPB) and Malkanthi Welikla, Manager – Marketing, Sri Lanka Convention Bureau.

Harin Fernando, Minister of Tourism, said “Tourism in Sri Lanka over the last six months has been very interesting and promising. The last three months alone in 2023 from January to March has seen 8000 tourist arrivals a day, which is the highest since 2018".

He further added, "Sri Lanka values the Indian outbound market and has been a key driver of arrivals into our country. Sri Lanka offers other than its rich heritage of 2500 years, a spectacular array of destinations and products such as wellness and yoga, beaches, shopping, cuisine, adventure and wildlife. The added attraction for the Indian market is the very well laid out Ramayana circuit, which is an excellent religious travel initiative. The time is perfect to experience the warm hospitality of our people!"

Chalaka Gajabahu, Chairman, Sri Lanka Tourism Promotion Bureau further said, "Sri Lanka offers a complete destination for families and is a yearlong destination.  Sri Lanka is also meeting the travel industry here in India to further establish the country as go-to destination. We are here in India with our stakeholders’ representing hotels and resorts, destination management companies, event management companies to reach out to our travel-trade partners in India to add value to a mutually fruitful relationship."

Thisum Jayasuriya, Chairman, Sri Lanka Convention Bureau said, “Sri Lanka is a promising MICE destination for meetings, Conferences & Incentives. The proximity and good Connectivity enhances the appeal of Sri Lanka as a cost effective and attractive place for MICE travellers.”

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