Saudi Tourism Authority strengthens its commitments to drive awareness about tourism & hospitality
by EVENTFAQS Bureau Industry Watch | February 23, 2023 | News
Saudi Tourism Authority Tourism Hospitality
With Saudi’s Vision 2030 and to welcome more than 2 million Indian visitors in 2023, Saudi Tourism Authority has strengthened its commitments to driving awareness about tourism and hospitality in its region.
As part of the delegation visit to India, this program featured a range of meetings, industry round-tables and networking events including participation at the One World Travel Market in Mumbai and the South Asian Travel and Tourism Exchange in Delhi. This was followed up with two roadshows in Mumbai and Ahmedabad. Saudi Tourism Authority also commences an official partnership with Twenty 20 cricket league, the TATA Indian Premier League (IPL).
As part of Saudi’s ambition to achieve 100 million visits annually by 2030, STA held 3,000 plus meetings with leading trade partners and travel buyers to promote Saudi as a holiday destination.
Alhasan Aldabbagh, APAC President, Saudi Tourism Authority said, “We have received an overwhelmingly positive response from our partners here and STA is committed to investing, learning and working closely with them to ensure our product offerings are attractive for the Indian market. These engagements are important in helping us achieve ambitious goals and drive visitation numbers from India to Saudi. Last year, we saw 1 million visitors, which has encouraged us to become ambitious about doubling the figures from this region this year. India, we believe, will be the number one tourism source market for us in 2030 as we aim to welcome more than 12 million visitors by then.”
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As part of Saudi’s ambition to achieve 100 million visits annually by 2030, STA held 3,000 plus meetings with leading trade partners and travel buyers to promote Saudi as a holiday destination.