Viacom18 to merge its OTT platform Voot with JioCinema for IPL streaming
by EVENTFAQS Bureau Industry Watch | January 25, 2023 | News
Viacom18 Voot JioCinema IPL
Viacom18 is all set to merge its OTT platform Voot with JioCinema for IPL streaming. The combined entity will reportedly also go for a rebranding ahead of the tournament.
The network acquired the digital rights for the tournament at Rs 20,500 crore. JioCinema was approved for merger by the Competition Commission of India with Viacom on September 2022.
While Voot streams the network's TV shows, JioCinemas works as an aggregator for content across broadcasters. The former under Voot Select is paid and the latter is a free service.
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The network acquired the digital rights for the tournament at Rs 20,500 crore, while JioCinema was approved for merger by the Competition Commission of India with Viacom on September 2022.