Viacom18 bags Women’s IPL media rights for INR 951 crore

by  EVENTFAQS Bureau Industry Watch | January 18, 2023 | News

BCCI Women's Indian Premier League (IPL)

Viacom 18 has bagged the media rights for the inaugural five-year cycle for the Women's Indian Premier League (IPL) as BCCI Secretary Jay Shah revealed the winning bid the colossal per-match value for the 2023-27 period.

Taking to Twitter, Jay Shah revealed that the media rights were bagged with a winning bid of INR 951 crore, implying a per-match value of INR 7.09 crore. He hailed it as a "new dawn" in women's cricket in India.

Congratulations @viacom18 for winning the Women’s @IPL media rights. Thank you for your faith in @BCCI and @BCCIWomen. Viacom has committed INR 951 crores which means per match value of INR 7.09 crores for next 5 years (2023-27). This is massive for Women’s Cricket 🙏🇮🇳

— Jay Shah (@JayShah) January 16, 2023

Viacom 18 has also bagged the media rights for the men's IPL for the same cycle and for the ongoing SA20 League in South Africa.

BCCI had released the Invitation to Tender for the rights to own and operate a team in the Women's IPL on January 3.

The much-anticipated Women's IPL is set to get underway in 2023 and a franchise-based model is likely to see five teams in the inaugural season. Although no official dates have been announced, the first season is likely to be played in March.

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