Rolling Stone India, Creativeland Asia & Jio Platforms launch short-video app for entertainers

by  EVENTFAQS Bureau Industry Watch | November 24, 2022 | News

Platform Rolling Stone India Creativeland Asia Jio Platforms

Rolling Stone India, Creativeland Asia and Jio Platforms, come together to launch the go-to short-video app for entertainers, Platfom. It is poised to be the ultimate destination for star entertainers, with an ecosystem built for organic growth and steady monetization. Platfom is the social home for singers, musicians, actors, comedians, dancers, fashion designers, and all creators influencing the culture.

Platfom, will be celebrated through a red carpet launch event on November 24, led by the crème de la crème of the industry. The event will attended by esteemed board members from Rolling Stone, Warner Music India, and Jio Platforms.

Platfom does not prioritise paid algorithms that define growth but instead allows creators to rise through the ranks and reputation organically, resulting in the monetization of their talent and a continued stream of revenue for the creators. This will be done through the silver, blue and red tick verifications which are based on fanbase growth and content engagement, not paid promotions.

Sajan Raj Kurup, Founder and Chairman, Creativeland Asia Group and Founder, Platfom said, "Platfom is all set to disrupt short-form social media for entertainers and creators. We are excited to move the creator economy needle from 'watch me' to 'book me'. It has several intelligent monetisation features coming soon to help entertainers and creators monetise their skills and talent like never before.  We are combining the stature and authority of Rolling Stone India with the might of the Jio ecosystem and the creative innovation of Creativeland Asia to give the voice of emerging talent more power. And, catapult upcoming entertainers across music, cinema, comedy, dance and more to stardom through Platfom.”

Kiran Thomas, CEO, Jio Platforms said, “Our mission at Jio Platforms is to use the power of data, digital and cutting-edge technologies to craft reimagined solutions and experiences for our customers, thereby helping them deliver differentiated market offerings and business growth. As part of the RIL group we have successfully delivered India-scale platforms and solutions across multiple industry verticals including telecom, media, retail, manufacturing, financial services, education and healthcare. We are delighted to partner with Rolling Stone India and Creativeland Asia to create Platfom, a world-class product that enhances the creator journey at every step with a whole host of pioneering offerings for Indian creators.”

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