Hero MotoCorp join hands with Indian Deaf Cricket Association as their ‘Social Cause Partner ’

by  EVENTFAQS Bureau Industry Watch | September 19, 2022 | News

Hero MotoCorp Indian Deaf Cricket Association

Hero MotoCorp announced a partnership with the Indian Deaf Cricket Association (IDCA).  Affirming its long-term support to the specially-abled team for a social cause as part of its Corporate Social Responsibility (CSR) initiative ‘Khelo Hero’ under ‘Hero We Care’. The Company signed a Memorandum of Understanding (MoU) with IDCA in the presence of the players and senior officials.

Hero MotoCorp will provide the necessary training equipment to the IDCA team for the upcoming Deaf International Cricket Council (DICC) T20 Champions Trophy 2022, to be held in Sharjah, UAE from 1 to 9 October and the National Championships to be held later this year. Hero MotoCorp is also supporting a training camp that has been organised between 16-29 September to prepare the team for the global tournament.

Roma Balwani, CEO, IDCA said, “This long-term partnership of IDCA & Hero MotoCorp will immensely help in nurturing our players to prepare not only for the upcoming event by organising the training sessions and also providing best-in-class equipment for the same, but also for future training camps as well. We thank them for believing in us and supporting us for this noble cause.”

Sumit Jain, President, IDCA said, “We are thankful to Hero MotoCorp for supporting us for the upcoming championship. This generous gesture will help us in creating a best-in-class team with talents from across India and train them to participate in national & international tournaments.”

Bharatendu Kabi, Head Corporate Social Responsibility and Corporate Communication, Hero MotoCorp said, “As a responsible corporate citizen, we believe in contributing meaningfully towards the overall wellbeing of society by supporting healthcare, education and sports among the youth. In keeping with this commitment, we are delighted to collaborate with the Indian Deaf Cricket Association and support the team for the upcoming T20 Champions Trophy 2022 (UAE). We are sure they will make the country proud by their performance in the championship. We will also continue to support the team as they prepare for the upcoming National Championships in India.”

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