Reliance Foundation and HSBC joins Athletic Federation of India as their key sponsors

by  EVENTFAQS Bureau Industry Watch | September 2, 2022 | News

Reliance Foundation HSBC

IOS Sports and Entertainment, the commercial partners of Athletics Federation of India (AFI) have onboarded Reliance Foundation along with HSBC as sponsors. The partnership will focus on turning a vision into reality by promoting and supporting women athletes in India.

IOS sports had a successful run while partnering up with the Indian Olympic Association during the Commonwealth games where they managed a sponsorship deal with global brands viz; Reliance Industries (RIL), Adani Sportsline, JSW Inspire, Amul, Adidas and Manyawar to name a few.

IOS Sports and Entertainment has an ample number of top-class athletes, which include Olympic medalists like MC Mary Kom (Boxing), Vijender Singh (Boxing), Manpreet Singh (Hockey), Saikhom Mirabai Chanu (Weightlifting), Lovlina Borgohain (Boxing), and Paralympic medalists like Nishad Kumar (High Jump), Manoj Sarkar (Badminton) to name a few. Along with them, IOS sports also manages Olympians like Rani Rampal (Hockey) and elite international athletes like Dhanalakshmi Sekar (Athletics) while also, aiming at providing the right guidance to budding talents like Jeremy Lalrinnunga (Weightlifting) and Dhruv Kapila (Badminton).

Neerav Tomar,MD, IOS sports and Entertainment said, “We at IOS and AFI are overjoyed to see such big brands showing interest in this vision of ours. This is just the first step towards something big and I am sure all the women athletes will get the right support and guidance that they require for their growth as a player. We have many elite players like Hima Das, Annu Rani, Anju Bobby George, Priyanka Goswami and we know what it takes to be at top for them. And with these sponsorships I am sure that we will see many more young girls reach the top level of their respective games.”

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