PVR Cinemas celebrates 25 years in cinematic entertainment

by  EVENTFAQS Bureau Industry Watch | August 10, 2022 | News

PVR Cinemas Aamir Khan

As PVR Cinemas celebrates 25 years in India, it is all set to launch a multi-media campaign with the movie "Iss Andhere mein bahut Roshni hai (There is light in this darkness)" starring Aamir Khan.

The concept for the film was derived from a consumer insight and the poem was written by Vineet KKN Panchhi which was further evolved for the film.  The film is a perfect play of light and darkness.

Aamir Khan features in PVR’s new brand film and unveils PVR’s 25th anniversary Logo, PVR’s first NFT Coin and iconic ticket.

Ajay Bijli, Chairman and Managing Director, PVR said, “We take immense pride and feel extremely joyous on completing the 25 years milestone in India. The entertainment industry, the viewership patterns as well as the audience has evolved over the years and PVR has been able to live up to their expectations. As we continue to meaningfully engage consumers as well as introduce them to newer cinematic experiences, our focus will remain on bringing winning stories to the screen and adding joy and comfort to the life of our stakeholders.’’

Gautam Dutta, CEO, PVR said, Gautam Dutta, CEO, PVR said, ‘’It’s been an eventful and a phenomenal journey for PVR over the last 25 years and we are extremely excited and humbled as we celebrate this milestone. We would like to extend our gratitude to all our associates, partners and especially movie enthusiasts who continued to have faith in us over these years. The enduring customer loyalty, as well as enhanced brand recall and perception associated with our brand, is an outcome of our customer obsession. Innovation has been our cornerstone to building a more delightful, cinematic atmosphere and delivering an exceptional experience to our patrons."

He further added, “Of course, we couldn’t have achieved any of it without the hard work of our employees, the perseverance of our business partners who are resolutely committed in building our brand and helping us redefine the entertainment experience all over the country.”

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