15th Edition of Goafest 2022 Ends on a High Note

by  EVENTFAQS Bureau Entertainment | May 10, 2022 | News

Goafest 15th Edition

After a two-year hiatus, Goafest 2022, an advertising festival, held its 15th edition from May 5 to 7, 2022. It featured some of the industry's brightest minds, as well as industry awards honouring notable South Asian creative thinkers.

The festival began with the ceremonial lamp lighting and the unveiling of AAAI's new logo. The Abby Awards collaborated with The One Show this year, with the underlying theme of celebrating The SuperPower Within. Zoom TV welcomed delegates to Goafest 2022 with a champagne launch and a live musical performance by Sukhbir.

Tempest Advertising's art director, Lohidasu, created the new logo for the Advertising Agencies Association of India (AAAI), which was unveiled during the ceremonial lamp lighting. The agency's design was chosen from among 200 submissions. The logo was officially unveiled at the Goafest by Rohit Ohri and Yami Gautam. The festival kicked off with the Industry Conclave presented by ABP Group.

The festival had esteemed speakers like Yami Gautam, Madhuri Dixit, Rana Barua, P V Sindhu, Sameer Kochchar, Vikrant Massey,  Ali Fazal, Gautam Talwar, Atika Farooqui, Sam Glassenberg, Shilpa Rao, Kapil Dev, Charu Sharma, SS Rajamouli, Anupam Kher, Mithali Raj, Sharlene Lobo, Rathi Gangappa,  Dheeraj Sinha, Leo Burnett, Rohit Ohri, Suhela Khan, Aiyyo Shraddha, Ranveer Allahbadia, Niharika NM, Raj Shamani, Madan Gowri, Viraj Sheth and many more.

Master Classes were organised with presenters from Sharechat, Google, Snapchat, and Meta. These classes focused on topics like how the creator economy is driving brand success, how to appeal to consumers in a cool new way by taking part in Shorts@Goa, the power of camera marketing, and Instagram for Business - A spotlight on creator & reels.

The day two wrapped up in time for Abby One Show Awards by Sony LIV and Abby One Show Awards by Pixis. A total of 32 Broadcaster ABBYs, 19 Design and Design Craft ABBY’s, 40 Digital and Digital Craft ABBYs, 31 Direct ABBYs, 7 Mobile ABBYs, and 32 Public Relations, 16 Technology ABBYs, were awarded.

A total of 32 Video Craft ABBYs, 2 Radio Craft ABBYs, 29 Branded Content ABBYs, 13 Brand Activation and Promotion ABBYs, 4 Diversity ABBYs, 17 OOH ABBYs including 1 Grand Prix, 19 Still Print and Still Craft ABBYs, 4 Still Digital ABBYs, 20 Audio Visual TV/Cinema ABBYs, 41 Audio Visual Digital ABBYs, 1 Young ABBY, 2 Red ABBYs, 11 Integrated ABBYs and 3 Green awards ABBYs were handed out to deserving winners.

Anupriya Acharya, President, said, “Goafest 2022 had an electrifying start by celebrating the superpower within. It has grown to become the magnum opus event for the industry. With meaningful sessions and evenings filled with entertainment and fun, the last 3 days of the festival and the ABBYs, truly celebrated excellence and creativity, making Goafest a unique and enthralling experience. I would like to thank everyone who has contributed towards making Goafest 2022 a huge success with their encouragement and moral support. I’d also like to congratulate all the participants and winners in making the ABBYs’ an eventful evening at all three days.”

Partha Sinha, President, said, “Goafest has once again proven itself to be an extravaganza that brings together the entire media and creative fraternity. Reinvigorating Goafest after a break of two years was a challenge that we successfully sailed through. After months of dedication and relentless work by the AAAI and The Advertising Club teams, bringing international jury and the enthusiasm witnessed from all has resulted into yet another marvellous festival this year. Our collaboration with The One Show this year proved to be a game changing proposition, making the ABBYs’ even more aspirational. I would like to extend my heartfelt congratulations to all the winners and also thank the jury for their meticulous and fair evaluation that makes Abby Awards more globally recognised.”

Jaideep Gandhi, Chairman, said, “After two difficult years, Goafest 2022 came together to celebrate the true essence of happiness and cheer amongst the industry. Over the last three days, not only did we witness some of the best speakers deliver insightful and encouraging talks, we also witnessed stories of empowerment and futuristic innovation. We also saw some of the brilliant creative minds engage and interact with each other, reiterating the true spirit of the festival. I’d like to congratulate each and every one for their incredible win.”

 Rana Barua, Chairman, said, “As we come to the conclusion of Day 3 and of Goafest 2022, I would like to take this opportunity to thank all the speakers and delegates for taking out time in to make the conference and the awards a great success. This year, we have witnessed an overwhelming response in terms of participation but what is heartening to note is that agencies are making their presence felt, showcasing some brilliant work.”

The Goafest 2022 concluded with a gala dinner and after-hours party with DJ Zulfi!