Industry Leaders Discuss the Changing Content To Retain Readership in Instafluential World at IMWF
by Mugdha Gaonkar Business Events | April 23, 2022 | News
International MICE and Wedding Forum (IMWF) 2022 Rahul Jain Titanic Mardan Palace, Antalya, Turkey
The sixth edition of International MICE and Wedding Forum (IMWF) 2022, an annual platform powered by Inventum Global, kickstarted from 21 April 2022 at the Titanic Mardan Palace, Antalya, Turkey.
IMWF, which has been an indispensable meeting point for the most important planners of the world for many years, gives its participants unforgettable moments with uniquely designed experiences, together with the participation of international chain hotels and airlines.
One of the session scheduled on the day 2 of IMWF dealt with content and its importance in this fast moving and connected world. The moderator Ruchika Arora Bansal, Co-Founder, Plush Weddings along with Parthip Thyagarajan, CEO and Co-Founder, WeddingSutra; Rajnish Rathi, Editor/Publisher, Wedding Affair; Rahul Jain, CEO, EVENTFAQS; Samar Shawareb, Managing Director, Arabia Weddings discussed on the topic “WORD GAME - Changing Content To Retain Readership In The Instafluential World.”
The idea of content marketing is to attract and retain customers by creating and curating relevant and valuable content. As one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales, content marketing is a mission-critical growth method for most businesses in this instafluential world.
Speaking at the session, Rahul Jain, CEO, EVENTFAQS Media said, "Right content is always consumed however nowadays audiences are reluctant to consume anything and everything which is offered. Hence, adapting the content offering to suit the needs of the audience is a continuous process."
The International MICE and Wedding Forum, which has been described as a “first-class organization for business development” by distinguished MICE and Wedding professionals organised meetings, incentive trips, conferences, congresses, events and destination weddings unite with hotel and airline representatives together has mutual understanding and recognition with tailor cut designed events, to establish a ground for continuing works and possible sales deal opportunities.
The session saw Parthip Thyagarajan, Weddingsutra; Rajnish Rathi, Wedding A air; Rahul Jain, EVENTFAQS; Samar Shawareb, Arabia Weddings and Ruchika Arora Bansal, Plush Weddings as Moderator.