IPRS, Dolby & Hungama Artist Aloud Celebrates 1 Year of #HERmusic Empowering Women in Music
by EVENTFAQS Bureau Industry Watch | March 4, 2022 | News
IPRS Hungama Artist Aloud Dolby Laboratories
On the occasion of Women’s Day, the Indian Performing Right Society Limited (IPRS), a representative body for authors, composers, and owner publishers of music has collaborated with Dolby Laboratories and Hungama Artist Aloud to launch #CelebrateHERMUSIC as part of their ongoing #HERMUSIC initiative to usher in a new era of Music in India.
#HERMUSIC will be commemorating its one-year journey through the initiative #CelebrateHERMUSIC, acclaiming and acknowledging female creators who have made their mark and have paved the way for others to follow. The campaign was designed to empower, encourage and celebrate women in music thus creating a forum and community to explore and express freely. The #CelebrateHERmusic campaign is the last leg of the campaign.
Rakesh Nigam, CEO, IPRS said, “We are glad to have worked with Dolby Laboratories and Hungama Artist Aloud for #HERmusic initiative that created a forum for female creators. While highlighting the predominant issues, this also encouraged others to join the community and opened new opportunities. There is still a long way to go, but we are happy to commence the journey with this successful initiative. We’re looking ahead to inculcate many such initiatives in the coming future for the betterment of the music industry with flourishing numbers of female creators to join in.”
Soumini Sridhara Paul, SVP, Hungama Artist Aloud said, “#HERMusic is a very novel initiative, and we feel proud to have partnered with IPRS and Dolby in their endeavour. Having dabbled into composition and lyrics myself, I wish I had this support when I was trying to be creative. However, I feel honoured as a woman and as a professional from the industry now to be able to do my small part in supporting this initiative.”
Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories said, “At Dolby, we are committed to making access, paired with education, to our creative tools more accessible to underrepresented communities. We are proud to be associated with the #HERmusic initiative that provides a platform to female creators in India and enables them to create their music in Dolby Atmos.”
The one-year journey will be reflected through a throwback video capturing #HERMUSIC and significant insights and moments from the initiative.
#CelebrateHERMUSIC, acclaiming and acknowledging female creators who have made their mark and have paved the way for others to follow.