The Max Executes ExxonMobil Trade Meet with Olympic Medalists in Delhi

by  EVENTFAQS Bureau Industry Watch | November 12, 2021 | News

Neeraj Chopra Mirabai Chanu Bajrang Punia

The Max – a Tribes Group and DDB Mudra JV company – curated and executed a trade meet for ExxonMobil Lubricantson 31 October 2021 at the Taj Palace, New Delhi.

At the event, the brand announced the renewal of its association with ambassadors, Tokyo Olympic Medalists Neeraj Chopra, Mirabai Chanu and Bajrang Punia, in the presence of the company’s top retailers.

The event began with a march past that introduced the medalists to the audience, followed by the singing of the national anthem, candid conversations with Neeraj Chopra and Bajrang Punia, and felicitation of CLAW (Conquer Land, Air and Water) team for their inspirational accomplishments.

CLAW is an initiative by Indian special forces veterans, who teach their skills to people with disabilities in areas like sky and scuba diving and mountaineering.

Imtiaz Ahmed, GM (Marketing Deployment, Consumer Marketing), ExxonMobil Lubricants, stated that the three champions personified the brand’s proposition of Farak Laakar Dekhiye. w”The athletes are a natural fit for us and we couldn’t be more pleased to be able to continue our association,” he added.

Sanjay Shukla, CEO, The Max, said, “We are thrilled at the way the event turned out. Diligent pre-event planning and a seamless execution ensured that the evening was flawless.”

During the felicitation ceremony, the company also showcased its latest products – Mobil Super SUV Pro and Mobil Super Moto two-wheeler engine oil (upgraded range) – through an advertising campaign featuring the medalists.