Reliance Industries’ Premium Mall Jio World Drive Opens Doors at BKC
by EVENTFAQS Bureau Industry Watch | October 13, 2021 | News
Reliance Industries Jio World Drive
Mukesh Ambani-owned Reliance Industries Limited has announced the launch of premium retail mall Jio World Drive (JWD), in BKC, Mumbai.
Spanning 17.5 acres at Maker Maxity, the destination will house 72 international and Indian brands, 27 culinary outlets with global cuisines, what is billed as Mumbai’s first rooftop theatre, an open-air weekend community market, pet-friendly services, a dedicated pop-up experience and other bespoke services. PVR will operate the Jio Drive-in theatre with a capacity of 290 cars.
Designed by architects Ross Bonthorne and Andy Lampard, Jio World Drive’s floating façade is inspired by the French concept of Nuage, which resembles a cloud-like structure, informed an official statement.
JWD will also launch first- to- market F&B experiences and dining concepts such as ‘Nine Dine’ – a multi- cuisine café-court, a new age dining experience where expert attendants serve the food directly at the table from your choice of restaurant, it added.
Darshan Mehta, CEO, Reliance Brands Limited, said, “With the opening of Jio World Drive, Bandra Kurla Complex is poised to be the new social centre of gravity in Mumbai. The precinct will set new benchmark for curated experiences that one can expect from such retail avenues from across the globe, in the heart of Mumbai. Iconic offerings like the upcoming Jio Drive-in theatre will make this a must- visit destination to create moments of delight for all.”
He added, “Our research indicates that customers are ready to step out for unique experiences, in places that are likely to provide more than one sensory experience and with people they love. And that is exactly what we aim to provide at Jio World Drive.”
Besides 72 brand and 27 culinary outlets, the facility will house what is billed as Mumbai’s first rooftop drive-in theatre operated by PVR Cinemas with a capacity for 290 cars.