‘It surely is an exciting time to be a brand marketer’: Noel Alok, Purple Horn

by  EVENTFAQS Bureau Industry Watch | August 11, 2021 | Promo Feature

Noel Alok Purple Horn

Purple Horn, an ‘internal brand communications’ agency, is assisting leading logistics players in telling their stories and developing their brands. The agency takes pride in giving its clients ‘voice' and ‘character,' as well as a platform for them to share their journey.

In conversation with EVENTFAQS Media, Noel Alok, Brandpreneur, Purple Horn talks about the company’s journey since inception in 2016, its differentiation, mission to build brand voices, the Covid challenge, recent projects, future plans and more.

Take us through your journey of how Purple Horn has grown over the years since its inception in 2016.

Our journey began on a very humble structure to offer clients exclusive solutions in 'Internal Brand Communications'. What I mean by this is that almost every client has a vision, a dream, a purpose or an end goal of aspiration for their brand or company. Now the steps to attain that end goal at times can be tricky and can be a challenge or can also be periled with limitations but, everyone has a right to dream. That's where we come in. 

I work with a group of like-minded creative freelance specialists with whom I collaborate from project to project. I firmly believe in the notion of 'Quality over Quantity'. We want to deliver the best service to our clients but, sometimes we also have to adapt to the situation presented to us. 

As our company states: 'We Help Brands Find Their Voices’ and in ‘Building Brand Stories!’ 

There are several agencies in the market. How is Purple Horn different? Tell us about its unique features and key service solutions that make it a 360-degree design-to-execution solutions agency. 

Yes, we agree that the market has a dime-a-dozen agencies around to cater to a client's every requirement. One of our key USPs is in offering clients a single point of contact for all their 'Internal Brand Communications'. We also target those clients who generally are hesitant to go to agencies owing to the feeling that they might be expensive and out of reach. We approach our clients by understanding all of their requests in one go while keeping the channel of communication delivery in a single flow.

Generally, clients go to multiple vendors to get their requirements solved and then they have to end up working multiple channels of communication. By choosing us we give them all solutions and understanding all under one roof. Sometimes our costs and our proposals might look to be expensive but, we do that only to offer the best tanglie brand experience for our clients.

As 'Internal Brand Communications' partner, how does Purple Horn help clients find their brand voices? 

We do not complicate a brief. When we sit across the table with a client, we are already meeting them halfway by making their vision and idea ours. 

We believe that all clients and their brands, products or services, all have a voice. We only provide the tools to help amplify that voice and make it loud and make it speak out with impact rather than scream.

What were the biggest challenges faced during these years and how did Purple Horn address them?

Like any self-standing entrepreneur, my major challenge has been trying to convince clients why they should consider us to give their ideas and vision a headstart and take their plans from the boardrooms or meeting room tables to the shop floor. A shop floor for us isn't just always a point of sale or transaction area; it can also be a client's very own office space. 

And especially during this pandemic, businesses were under pressure and feeling the heat real bad. It's caused a lot of heartburn and loss that's spread wide and deep across every institution. During this time, our need of the hour was to call for a change in operational thinking. Hence, we also recently adopted solutions in digital marketing, and AI and VR solutions. 

This time is also about consolidating your base and focusing on your strengths and standing firm to what you believe in. 

Tell us about your work in the last few months and one of your unique/challenging projects.

Restarting in this lockdown and pandemic state of life has been a struggle. Just like everyone else, we too have had to face and see the other end of the barrel and it isn't a good sight. To be frank, on-site implementation has been slow. But we are in talks right now with a few of our existing and new clients to try and bring in 'New Ways' of delivering their brand communication solutions. 

Right now all I can state is that we are in the age of the 'Digital Revolution'. It surely is an exciting time to be a brand marketer now and the scope of what can be done in this age and time is limitless. 

Only word of caution is to ‘Know Your Customer!’ And that simple notion that ‘Customer is King!’ But, do not let your head and your actions get ahead of you during these times, as you may find yourself sitting soon at the end of the line and catching up might not always be the best way to grow. 

What are your plans for the immediate and long-term future?

Our immediate future plan is to embrace this new way of providing solutions – the digital way – and associate with the right partners to help us meet our clients’ end goals and requirements.