Diversifying Services and Fresh Positioning Helped INK PPT Deliver During the Pandemic: Aayush Jain

by  Komal Darji Industry Watch | December 18, 2020 | Promo Feature

INK PPT Aayush Jain

INK PPT, a branding and communication consultancy based out of Gurugram, Haryana, serves individuals and organizations globally to bring distinctive and substantial improvements through professional design and communication services. They have been energizing interactions through captivating decks, graphics and motion design, using persuasive visual communication and story-telling techniques.

Here, Aayush Jain, Director and Founder, INK PPT talks to EVENTFAQs Media about the company’s USP, various offerings, brand associations, new approach, future plans and more.

What is the USP of INK PPT that makes it one of the best presentation design agencies in the industry? 
INK PPT caters to every part of society as we work across the spectrum for the Top 500 companies, boot-strapped and funded start-ups, providing free resources to students and teachers through our discover template. We are quick to deliver and have a record delivery time of as low as 20 minutes from the briefing to the completion of delivery. We are the trend-setters with many industry-leading solutions, including presentation-based touch-screen solutions, digital signage, animated videos, e-learning courseware, UI and UX solutions, animated GIFs, infographics, watch-out content implemented using PowerPoint and Keynote, which no one thought could be possible. Although PowerPoint is our strongest forte, we do assist clients in Keynote, Google Slides, Amaze, Prezi and other presentation tools.

We also offer delivery model innovation that includes dual shift support, on-the-go designer, presentation WAR rooms at client location, flexi model and virtual delivery expertise. We deliver a project after an 8-step quality check: Spell check, grammar check, image pixellation check, text readability check, intellectual property check, branding check, visual style check and file size optimization check.

Tell us about your various offerings - how does INK PPT bring expertise to the table?
We have repositioned ourselves from a standard services model to a more tailor-made, solution-centric approach, designed around the end objectives that enterprises are looking to achieve through communication. 

Our services like, Corporate Profiling and Sponsorship Dockets are aimed at enhancing interactions. We bring concepts to life with Investor Pitch Design and Device Presentations. Presentation kits and outsourcing solutions are part of our Productivity solutions. Other than these services, we offer our expertise in Training Program Design, Web & Mobile UI UX, Annual Reports, Management Keynotes, Brand Campaigns, New Product Launch and many such activities.

Tell us about your strong association with various brands and your experience while working with them on projects.
Most of our clients are Fortune 500 companies from different industries including healthcare, automotive, security, appliances, electronics, Internet & technology. We have served companies like Samsung, Honeywell, Reliance, KIA, MG, Volkswagen, Willis Tower Watson, Whirlpool, Gilead, Coca Cola, Microsoft, Myntra, Johnson and Johnson, DHL, Nissan, Honda, ITC, Panasonic, Indian Oil, Google, Adobe, and many more.

We need to understand what new trends come into the market, how critical and important is each and every aspect of communication to these brands as well as ways to make consistent improvements in quality, systems and processes and cross-industry learning prior to the implementation of each project.

What is your new approach towards projects amidst the pandemic?
We saw a dip in the events sector and realised that it would take time to recover. So, we worked on the diversification of our services portfolio and re-branded ourselves. It involved fresh positioning and a redesigned website for our brand. The new dimensions we have worked upon are virtual presentation, e-learning experiences, AVs and product explainer films, annual and sustainability report, comprehensive branding, digital services - UI and UX experiences, campaigns and social interactions.

What are your future plans?
Our future plans are to strengthen our teams into specific verticals, to acquire new customers from non-event sectors and to innovate in the field of digital and reporting services.