Paytm Launches #NobodyGoesHungry Campaign to Feed the Daily Wage Earners in India

by  EVENTFAQS Bureau Industry Watch | April 15, 2020 | Press Release

Paytm

India's leading digital payments and financial services platform Paytm has launched #NobodyGoesHungry campaign on social media to encourage fellow citizens to donate on the app and contribute to serve meals to daily wage earners in Noida, Mumbai, Bengaluru, Chennai, and Hyderabad. As the campaign gains momentum, the company is targeting to distribute 2 million meals in the next few weeks.

Paytm's campaign has gained massive momentum over the last few days as more citizens are coming forward to help the ones in need.

Recently, Paytm partnered with KVN Foundation to serve meals to people who have lost their source of income due to the lockdown. The company is requesting everyone to support this initiative by logging on to their Paytm App and clicking on the ‘Feed My City’ tab to donate. The new social media campaign has been launched to amplify the message and connect more people to the cause.

Siddharth Pandey, Vice President, Paytm said, "As a responsible citizen of this country, we need to ensure that the ones who cannot fend for themselves do not go hungry during this lockdown. This initiative, as well as the social media campaign, is aimed at ensuring more people come forward and help those in need. Our campaign has struck the right chord with people and the overall response has been encouraging."

The 'Feed My City' initiative has also been supported by renowned personalities including Nandan Nilekani, Sunil Shetty, Saina Nehwal, Vishwanathan Anand, Mary Kom, Anil Kumble and KL Rahul.