Vritti Solutions Conceptualizes and Executes 'Fem Vivah' For Dabur India in Kanpur

by  EVENTFAQS Bureau Weddings | April 1, 2020 | Press Release

Vritti Solutions Dabur India

Vritti Solutions Ltd conceptualized and executed “Fem Vivah” a brand-building concept targeted at a small town and rural India through a wonderful and noble cause by providing professional makeup to poor brides who are deprived of a good makeup on her wedding day. 

Dabur India Limited organized a ‘Fem Vivah’ with the help of Samuhik Vivah Organization (An organization that marries poor girls every year) in Kanpur for 11 Bride. This event was a tradition of Samuhik Vivah (Mass wedding) wherein parents conducted their son /daughter's wedding at a very low cost. 

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The objective of the event was to create awareness about the product to the TG, to create a connection among the brand and customers, highlight the benefits and the advantages of the product and to create an “emotional connection” with customers.

‘Fem Vivah’ targeted 11 locations in Kanpur, Purana Kanpur, Magzeen Ghat, Vijay Nagar, Juhi Rakhi Mandi, Gujaini, Dada Nagar, Chandra Nagar, Chandra Nagar, Sarvodaya Nagar Kanpur, Haramau Akbarpur and Bangarmau. 

Activities that Vritti Solutions conducted was to do facial and bridal makeup of 11 brides & for the facial they had to go their home in different locations for which they erected a Salon in a Van for Facial purpose and hired professional beauticians. To make this moment even more memorable Vritti Solutions hired Dhol wala and Female promoters who welcome these girls.  Beautician, Dhol wale and Promoter used to go to the bride’s home with the van and do their welcome and facial. These activities were conducted from February 17 to 22 2020. Lots of gifts were given to girls on the behalf of Dabur India ltd and Vritti Foundation. Wedding planning and execution were done by Vritti Solutions team.